The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives, understanding the level of demand for a TV show through audience demand data can help make more informed decisions. Using the example of "Ally McBeal," it is important to note how demand relates to content valuation and how insights from demand data can be used to aid content decisions.
Firstly, demand data can inform content valuation. It answers key questions like, "How much is my show worth?" Parrot Analytics content valuation system uses demand data, allowing content owners to quantify the contribution of any title using dollar values, revealing the economic value of content. Content valuation can be applied to an individual series or an entire library, allowing content owners to start unbundling the value of content on any service.
Secondly, demand data can also inform acquisition decisions. Content valuation can be used to estimate how much to spend on content. By using demand data, it is possible to calculate the return on investment (ROI) of a specific title and assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, using demand data can help TV executives identify which titles to buy if they want to keep their current audience happy or grow their audience.
Thirdly, demand data can inform distribution decisions, especially travelability across international markets. For instance, for Ally McBeaL, travelability is okay. Parrot Analytics demand data can help inform TV executives about which platforms to target for distribution of their content and identify which markets they should focus on.
Fourthly, demand data can also inform programming decisions. Using demand data can help executives make better decisions concerning the content they should produce or acquire and which genres they should focus on to attract new subscribers to their platforms. Additionally, tracking audience demand spikes can help executives optimize their release strategy and determine the best premiere date for their content.
In conclusion, by leveraging the insights provided by Parrot Analytics' demand data, TV executives can understand the value and potential reach of their content and make data-driven decisions with confidence. Demand data can help executives evaluate content performance, assess the value of content, inform their acquisition, distribution, and programming decisions thereby building a more engaged audience.
This is Ally McBeal's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ally McBeal travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ally McBeal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Ally McBeal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ally McBeal, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 17, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Ally McBeal in the United States. We provide our partners with deep TV series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.