The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive or decision-maker, the demand data for "Alone: Frozen" in March 2024 can provide key insights for making informed decisions about content acquisition, programming, and distribution. Notably, the show has good demand in the United States, with 5.4 times the average demand for TV shows over the last 30 days, indicating that the show could be a valuable asset for a streaming platform or linear network.
Content valuation can also be assessed using demand data. The Parrot Analytics content valuation system uses demand data to evaluate the worth of a title, its contribution to a platform's revenue, and how it drives engagement across the catalog. As “Alone: Frozen” has high demand in the United States and its demand is increasing, the show is likely to have a high economic valuation. Content valuation can also help to determine ROI, estimate cannibalization of audiences, and evaluate the value of exclusivity.
Demand data can also help with programming decisions. For example, examining the top 10 global markets where "Alone: Frozen" is most in-demand over the last 30 days shows that its home market, the United States, is the show's number one market globally. This suggests that the show may perform well on a linear network or streaming platform that targets a US audience. Additionally, the demand data reveals that the show outperforms the average TV show in each market it is available, which indicates that there may be opportunities for global expansion or local adaptation.
Understanding demand data can also help with content acquisition decisions. For example, knowing that the show's demand decreased by 8.8% in the US during March can indicate that the show may have a finite audience or be reaching the limit of its appeal. Furthermore, by examining the shows that the fans of "Alone: Frozen" also like, such as "The Walking Dead" and "The Curse of Oak Island," a streaming platform or linear network could acquire or create content that appeals to the same audience.
Finally, demand data can be used to assess the show's potential to attract new subscribers and mitigate churn. As the show has good demand, its audience may be willing to subscribe to a platform to watch it. Additionally, the show's momentum is good, indicating that it may help to retain existing subscribers. However, its reach is poor, indicating that the fanbase may be dedicated but small.
In summary, the demand data for "Alone: Frozen" in March 2024 can provide key insights for content valuation, programming, and distribution decisions. This data can help to assess the show's value, understand its audience appeal, and guide acquisition and marketing strategies. By understanding demand data, entertainment executives and decision-makers can make more informed decisions about their content portfolio and stay ahead of the competition.
This is Alone: Frozen's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Alone: Frozen travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Alone: Frozen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alone: Frozen, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Alone: Frozen in the United States. We provide our partners with extensive television expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
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