The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives can leverage demand data to make informed decisions regarding content, acquisitions, distribution, and programming. Parrot Analytics content valuation system, which is based on demand data, can reveal the dollar value contribution of any title, to any platform in any region. In the United States, compared to the average TV show over the last 30 days, "Alvinnn!!! And The Chipmunks" had 5.6 times more audience demand, with only 8.6% of TV shows achieving this level of demand. Additionally, the show experienced an increasing demand trend during this period.
By examining the top 10 global markets where "Alvinnn!!! And The Chipmunks" is most in-demand, executives can understand how the TV series is performing, and how it is trending in different markets across the world. The show is most in-demand in the United States, where it has achieved 2.2 times more audience demand than the global average. France is the second most important market for the show, with good audience demand. However, the executives should take into account that the show's franchisability (spin-off potential) is poor, and its reach (the number of people expressing demand for a show) is okay.
Demand data can also help executives determine which titles to acquire or produce, which genres to focus on, and when to release content optimally. For example, with data on the genres that resonate most with the current audience, executives can make informed decisions on what type of content to produce or acquire. Additionally, demand data can help with subscriber acquisition and retention by identifying the titles that will appeal to their target audience. In the case of "Alvinnn!!! And The Chipmunks", executives can use the demand data to optimize their marketing campaigns ahead of the premiere, and to understand the show's performance throughout the year.
Finally, executives can leverage demand data for competitive benchmarking. This will help them to compare the performance of their content against other titles available on the market. An analysis of the show metadata for "Alvinnn!!! And The Chipmunks" reveals that it started airing on 2015-03-30 and ended on 2022-11-25, with 205 episodes over six seasons. Also, the executives can compare their performance on a rolling year basis vs. the last 30 days, which will provide valuable insights for strategic decision-making.
In conclusion, demand data is essential for content executives in making more informed decisions regarding content, acquisitions, distribution, and programming. Use of Parrot Analytics content valuation system assists executives in understanding the performance of their titles and how to monetize their content better. The data helps with competitive benchmarking, optimization of releases, and strategic planning, which are vital for the success of any television executive and their media organization.
Alvinnn!!! And The Chipmunks's travelability to the United States in the last 30 days is 197%, which means that the audience demand for Alvinnn!!! And The Chipmunks is 197% of the demand in its country of origin, France. Click through to another market to discover how well Alvinnn!!! And The Chipmunks travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for M6 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alvinnn!!! And The Chipmunks, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Alvinnn!!! And The Chipmunks in the United States. We provide our partners with smart content expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.