The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. To illustrate, let's examine the case of "America's Next Top Model" and explore the insights we can derive from the show's performance in the United States during March 2024.
First, the level of audience demand is one of the crucial metrics that can help you gauge the show's popularity and commercial value. "America's Next Top Model" shows good audience demand in the United States, with 5.5 times the average demand of the total TV shows in the country over the last 30 days. This information can be used to assess the show's value and inform further investment decisions in content.
Another question an executive might ask is how does the show perform compared to similar titles? "America's Next Top Model" appears to be performing well in the reality genre, ranking at the 94.9th percentile, indicating it has higher demand than the majority of reality titles in the United States. Additionally, the Parrot Pulse score indicates that the show has good worldwide audience demand, high longevity, and a good pace of growth.
It's also essential to understand how the show is performing in different markets worldwide. By examining the top ten global markets where "America's Next Top Model" is most in-demand, we can see that the show has outperformed the demand for the average TV show in each of these markets, with good demand demonstrated for the show specifically in Australia and Germany. Information like this can help you understand the appeal of your content outside its primary market and guide decisions on where to focus content distribution efforts.
Demand data can also help you to make programming decisions, particularly when it comes to scheduling and release strategies. We know from the data that demand for "America's Next Top Model" spiked in late March 2024, so executives could review scheduling and marketing activities leading up to that point, looking for factors that may have contributed to the audience increase.
Finally, executives could leverage the data to analyze the show's franchise potential and determine if there is an opportunity for spin-offs or licensing agreements. "America's Next Top Model" has "okay" franchisability potential according to the Parrot Pulse score, indicating that the show may have potential to expand into related content areas.
In conclusion, demand data can provide insights into how a show is performing over time, its users' interests, and the potential value of specific titles. It can help entertainment executives both to optimize current programming and make informed decisions about new content acquisition, distribution, and production. By examining the data from a variety of angles, executives can identify key trends and patterns that can drive smarter decision-making.
This is America's Next Top Model's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well America's Next Top Model travels internationally.
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Acquire the best shows from partners such as UPN to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. America's Next Top Model), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as UPN by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular UPN‘s America's Next Top Model is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for UPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Next Top Model, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fashion Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for America's Next Top Model in the United States. We provide our partners with essential television capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.