The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking to make informed content decisions and distribution decisions, analyzing audience demand data can be beneficial. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region. Below are some questions that Parrot Analytics' content valuation system can answer concerning "America's Test Kitchen" and other TV series.
1. How much is "America's Test Kitchen" worth as a TV series or as an entire library, and what is its baseline value? The answer to this question can be revealed by Parrot Analytics' content valuation system, which is based on demand data, and informs how much to spend on content.
2. How can you assess if "America's Test Kitchen" is a strategic asset for a streaming platform, and how can you quantify its platform-specific marginal revenue contribution to drive engagement across the rest of the catalog? Parrot Analytics can use demand data to help you assess the value of exclusivity and estimate the impact of cannibalization of audiences if a title is available on multiple services.
3. How can you determine the ROI that a specific title, such as "America's Test Kitchen," will bring for any given platform and assess its ability to drive subscriptions and mitigate churn? Parrot Analytics' content valuation system leverages demand data to predict how a TV series will perform and find new opportunity markets for distribution.
4. How can you determine which titles to buy or produce based on supply and demand by answering questions such as, "What type(s) of content exhibit opportunity to acquire or produce?" Parrot Analytics demand data provides insight into the most popular genres in local markets, allowing for opportunities to produce or acquire content that resonates with the audience.
5. How can you assess the effectiveness of the marketing campaign around "America's Test Kitchen" ahead of its premiere, and how can you optimize your marketing campaign for other shows? Parrot Analytics' demand data powers pre-release marketing campaigns, enabling you to learn which elements of existing content fans like the most, and optimize upcoming productions for success.
By analyzing the audience demand data for "America's Test Kitchen" for the month of March 2024 in the United States in conjunction with the above questions, the following insights can be gained:
1. "America's Test Kitchen" had 6.1 times the audience demand of the average show in the United States over the last 30 days, indicating good audience demand. This performance can contribute to the show's valuation and make it worth considering as a strategic asset for streaming platforms.
2. Although the demand for the show dropped by 22.0% in March in the United States, its peak rank of #1316 in the United States and high ranking in the documentary genre indicate sustained demand and longevity.
3. "America's Test Kitchen" has higher demand than 97.2% of all documentary titles in the United States, enabling its producers to determine the best market for distribution.
4. The Parrot Pulse for "America's Test Kitchen" shows good performance in global markets, with the United States being its top market and demand in other countries being okay. By analyzing the top 10 global markets where the TV series is most in-demand over the last 30 days, producers can assess how the show is performing in these markets and decide where and how to distribute it further.
5. "America's Test Kitchen" saw an increase in popularity of 26.2% in the last 30 days, which can inform programming decisions for upcoming seasons of the show. Producers can also use Parrot Analytics demand data to identify shows that are similar to "America's Test Kitchen", which can be used as a benchmark for future content decisions.
This is America's Test Kitchen's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well America's Test Kitchen travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. America's Test Kitchen), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s America's Test Kitchen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch America's Test Kitchen also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Test Kitchen, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 16, 2024, 4:35 a.m. PST using global demand metrics from Parrot Analytics for America's Test Kitchen in the United States. We provide our partners with far-reaching TV series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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