The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're looking to make informed content, acquisition, distribution, or programming decisions, you need access to accurate and up-to-date demand data related to your TV show. As an example of how you can use demand data, let’s look at the case of "American Gothic."
Firstly, demand data can help content distributors determine how much their content is worth on a global scale, and Parrot Analytics content valuation system is the perfect solution to this problem. Additionally, by looking at “American Gothic’s” audience demand for the past 30 days and comparing it with the average demand for TV shows in the USA, we can see that “American Gothic” has 3.2 times more demand than the average show.
Knowing the peak rank and the audience demand of the show can also help understand its popularity. For instance, “American Gothic” moved up in rank by 673 spots in March in the United States. Also, it achieved the peak rank of #2070, which helps to understand that it has increased in popularity. Since its demand has been increasing recently, Parrot Analytics' demand data can help executives and content producers identify opportunities quickly and allocate resources accordingly.
Furthermore, Parrot Analytics demand data can help you understand how your show performs against others. In the case of “American Gothic,” it ranks at the 91.0th percentile in the drama genre in the US, meaning it has higher demand than 91.0% of all drama titles in the United States. This data can provide valuable insights into audience preferences and help producers build their content strategy accordingly.
Demographic data that includes viewing preferences and habits helps to identify audiences within a specific demographic or genre. Parrot Analytics' demand data can also reveal which shows the fans of "American Gothic" genuinely like. This is useful for content producers who want to make smarter acquisition decisions based on the various preferences of their audiences.
By studying the top 10 global markets where “American Gothic” is getting high demand, we see that it outperforms the TV show demand average (1x) in all of these markets. The United States and France are the two largest markets for this show globally, where both have good audience demand. Additionally, Sweden, Ukraine, Romania, Argentina, Australia, Brazil and Canada also have good audience demand for the show.
Finally, Parrot Analytics’ demand data can help you to optimize your marketing campaign ahead of a premiere, understand your audience's evolving tastes and affinities, accurately assess the value of exclusivity and determine the best release strategy for your content. The data can help understand how popular your show is relative to the market average of your genre, where it is most in-demand, and who its fans are.
This is American Gothic's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well American Gothic travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Gothic), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Gothic, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s American Gothic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Gothic, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for American Gothic in the United States. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.