The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. You can leverage demand data to determine the value of a specific title or a library of content. For instance, in March 2024 in the United States, American Nightmare achieved 3.8 times the audience demand of the average show in the United States over the last 30 days, which is good. It ranks at the 95.4th percentile in the documentary genre, meaning it has higher demand than 95.4% of all documentary titles in the United States.
By using demand data, you can quantify the platform-specific marginal revenue contribution and identify how a title drives engagement across the rest of the catalog. You can also assess a TV series' ability to drive subscriptions and mitigate churn and measure the ROI a specific title will bring for any given platform. This information helps you determine how much to spend on content using Parrot Analytics' content valuation system based on global content demand and supply.
Additionally, you can use demand data to inform scalability testing, supply and demand decisions, subscriber retention and acquisition, and mapping local or global market trends. It can also help you to find new opportunity markets for content distribution and explore under-monetized titles.
For instance, looking at American Nightmare's global performance across six dimensions- audience demand, travelability, longevity, momentum, franchisability, and reach- it is evident that the travelability and reach dimensions are poor. This information could inform distribution strategy by shifting the focus to improve these specific areas to capitalize on any possible traction in the target market.
In conclusion, content executives can use demand data to power their strategic decision-making process by answering questions such as content valuation, scalability testing, impactful marketing campaigns, selecting partners and enhancing engagement, among others. By leveraging Parrot Analytics' demand data, you can optimize your content offerings, increase engagement, and mitigate risks.
This is American Nightmare's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well American Nightmare travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Nightmare, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for American Nightmare in the United States. We provide our partners with smart subscription-video-on-demand competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.