The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Making strategic decisions in the entertainment industry requires access to the latest insights and data. One way to understand the value of a TV show is through demand data, which reflects the level of consumer interest and engagement with the content. Here's how demand data related to the show "American Ninja Warrior" can be used to make informed decisions in the industry:
1. Content Valuation: Demand data can serve as an economic valuation system to quantify the dollar value contribution of any title to any platform. In this case, the demand for "American Ninja Warrior" is 12.2 times the average in the US over the last 30 days, indicating it's an outstanding show with high demand value.
2. Programming and Acquisition Decisions: For OTT platforms or TV networks, analyzing the global performance of TV shows using demand data can enable better programming decisions or acquisitions to meet audience preferences. For example, other popular shows among fans of "American Ninja Warrior" include "America's Got Talent," "The Simpsons," and "Rick and Morty," which can be acquired or programmed by the content provider to keep the audience engaged and retain subscribers.
3. Distribution Decisions: The travelability dimension of the Parrot Pulse for American Ninja Warrior provides insights into how well the show is positioned to perform internationally compared to its domestic market. This can be helpful for TV distributors and production companies looking to expand into other markets and find new audiences.
4. Competitive Benchmarking: Demand data can help in competition analysis to evaluate the popularity of a TV show against other shows based on the number of people expressing demand. This analysis can help a platform or network to identify its strengths and weaknesses against the competition.
5. Pre-Release Marketing: Momentum data on the pace of growth of a TV show like American Ninja Warrior can help content distributors or production companies to make data-driven decisions about how best to market the show prior to its release date.
By leveraging demand data and associated dimensions, TV executives are well-positioned to make strategic content decision processes from content valuation to distribution choices, acquisition or programming, competitive benchmarking, to pre-release marketing decisions. Ultimately, demand data can guide and inform the decision-making of industry players operating in the dynamic global entertainment market, resulting in stronger content alignment and growth across the sector.
This is American Ninja Warrior's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well American Ninja Warrior travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s American Ninja Warrior is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Ninja Warrior, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 4:37 a.m. PST using global tv demand content analytics from Parrot Analytics for American Ninja Warrior in the United States. We provide our partners with meaningful TV industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.