The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a crucial tool in making informed content decisions, especially in terms of content valuation. Let's take the example of "Amish Mafia" in the US during March 2024 and see how the insights from its demand data can help us make better programming decisions.
Content Valuation: To determine the value of the series, executives can use demand data to answer questions like "How much is my series worth" and "what is the baseline value of the title?" In this case, "Amish Mafia" has a demand that is 3.2 times the average TV show in the US, making it relatively popular. Its longevity is okay, but its travelability is poor, meaning it has low potential for international appeal. Its franchisability is also poor, which may impact how much its IP can be used for spin-offs. Based on this data, executives can determine the monetary value of the show, and take this into account when making content acquisition decisions.
Audience Retention & Acquisition: Demand data can help executives figure out which titles to buy, either to keep their current audience happy or acquire new subscribers. In "Amish Mafia's" case, although its demand has decreased compared to its 90-day average, its audience demand still increased by 20.2% during March, indicating that it may be a good title for retention. The data also shows which other shows "Amish Mafia" fans have an affinity for, such as "Judge Judy" and "90 Day Fiancé: Happily Ever After?," which executives can use to acquire similar titles to expand their reach.
Optimal Release Strategy and Pricing: Demand data can help executives determine the best release strategy, which providers to target for distribution, and how to price their content. Using data on how demand for "Amish Mafia" spiked during late March, executives can determine that releasing similar titles during this time may reap more audience attention. Further, data on the top global markets where "Amish Mafia" is most in-demand can help executives decide which providers in which countries to target for distribution.
Discoverability and Recommendation: Demand data can help determine which audience segment to target for promotion. The data shows that "Amish Mafia" fans also like shows such as "Drug Wars" and "Deadliest Catch," indicating that similar genres may perform well with the show's audience. The data also shows how well the show ranks among documentary titles on various platforms, helping executives determine where and to whom the show should be recommended.
Competitive Benchmarking: By comparing the demand of "Amish Mafia" to other titles in its genre, executives can determine how well the show performs against its competition. In the case of "Amish Mafia", it ranks at the 94.6th percentile in the documentary genre, meaning it has higher demand than 94.6% of all documentary titles in the United States. This may indicate that the show is a strong performer within its genre and may help executives determine which other titles to acquire and produce.
This is Amish Mafia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Amish Mafia travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Amish Mafia), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Amish Mafia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Amish Mafia, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Amish Mafia in the United States. We provide our partners with extensive TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.