The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive or TV series financing company, it is important to make informed decisions regarding content acquisition and programming. Demand data can be used to make more informed decisions and allocate resources effectively. As an example, the demand data for the TV show "Ancient Aliens" for the month of March 2024 in the United States presents several insights that can assist in a strategic decision-making process.
Content valuation uses demand data to answer complex questions such as the quantification of a specific title's financial contribution to a platform or the value of exclusivity. "Ancient Aliens" has an outstanding demand in the United States of 9.8 times the average show during the last 30 days. Only 2.7% of all TV shows have this level of demand. However, this show's demand has been decreasing recently compared to its demand of 10.5 times the average during the last 90 days.
The show has a peak rank of #783 in the United States, and this ranking dropped by 129 spots during March 2024. Additionally, "Ancient Aliens" ranks at the 98.8th percentile in the documentary genre in March, which means that it has higher demand than 98.8% of all documentary titles in the United States. The Parrot Pulse for "Ancient Aliens" provides an independent measure of its global performance across dimensions such as travelability, longevity, momentum, franchisability, and reach. All of these dimensions affect the content valuation process.
The demand data also shows that the audience of "Ancient Aliens" has interests in several other shows, such as "The Curse Of Oak Island," "The Walking Dead," "Forged In Fire," and "Swamp People." As such, acquiring or producing similar content could increase the viewership of the platform.
Furthermore, demand data enables one to value content, understand subscriber retention, and assess a TV series' ability to drive subscriptions and mitigate churn using tools like content valuation and affinity analysis. For example, the decreasing demand for "Ancient Aliens" may be the result of oversaturation of the genre, suggesting that investing in similar content may fail to drive subscriptions or retain subscribers in the long run.
Finally, demand data can also be used to inform the distribution decisions of studios and content distributors by analyzing the TV show's performance in different global markets. "Ancient Aliens" remains popular globally, particularly in markets such as Canada and Germany. Additionally, by examining the top global markets where the show is most in-demand, distribution strategies can be adjusted and optimized accordingly to cater to specific market needs.
In conclusion, analyzing and leveraging demand data allows entertainment executives, studios, content distributors, and financing companies to make informed decisions about content acquisition, distribution, and programming. This data can be analyzed to answer questions like what content is most popular on a global scale, how much specific titles are worth, how to optimize marketing and release strategies, and how to retain or acquire subscribers. Thus, Parrot Analytics' content valuation system, powered by global content demand and supply, helps to quantify the dollar value contribution of any title, to any platform, in any region, and produce a more comprehensive understanding of content valuation.
This is Ancient Aliens's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ancient Aliens travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ancient Aliens, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Ancient Aliens in the United States. We provide our partners with far-reaching TV industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.