The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives at OTT and SVOD platforms, audience demand data can be a powerful tool in making informed decisions about content acquisition, distribution, and programming. Leveraging demand data can enable them to optimize their content portfolio, generate new revenue streams and improve subscriber retention.
In the case of "And Just Like That...", understanding demand data can be instrumental in valuing the show compared to other titles in the romance genre. Our data shows that the show ranks at the 98.5th percentile in the romance genre nationally, indicating higher demand than 98.5% of all romance titles in the United States. This kind of data provides entertainment executives with valuable insights for content valuation, helping them to create a robust and successful lineup of entertainment content.
Subscriber acquisition and retention are critical to the SVOD business, and using demand data can help make informed decisions that directly impact these metrics. For instance, our data provides valuable insights for subscriber acquisition, such as which shows to purchase that will grow your audience. "And Just Like That..." has been proven to have a dedicated audience, making it a sound acquisition target for SVOD platforms. In contrast, data derived from demand analysis can help executives identify which titles have a small fandom but still dedicated to retaining a specific audience.
For content distributors, demand data can prove valuable in assessing the travelability of a title. For instance, we discovered that "And Just Like That..." has the potential to travel well, with outstanding international demand relative to its home market. Additionally, executives could leverage data from demand analysis to help identify revenue streams, making informed decisions about reducing the marketing spend for titles with sustained demand.
Finally, demand data can help executives measure the effectiveness of their marketing campaign. In the case of "And Just Like That...", the data shows that momentum around the show is outstanding, creating an excellent opportunity for creative marketing ideas. The demand spike that we saw in late October 2023 also provides an excellent opportunity to capitalize on the show's popularity.
In conclusion, by leveraging the rich data that comes with analyzing audience demand, executives can access valuable insights to make more informed decisions regarding content acquisition, distribution, programming, and overall portfolio management.
This is And Just Like That...'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well And Just Like That... travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. And Just Like That...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s And Just Like That... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for And Just Like That..., for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 29, 2023, 1:02 p.m. PST using global demand datasets from Parrot Analytics for And Just Like That... in the United States. We provide our partners with comprehensive TV analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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