The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, "Animal Kingdom" as a show is an excellent case study to understand how demand data can aid your content decisions. The show achieved the peak rank of #1120 in the United States but dropped to 211 spots during March 2024. This drop in viewership can be attributed to the show's decreasing demand, which has decreased by 17.7% in the US over the last month. Evaluating demand trends for different markets can help you make informed acquisition decisions and assess the potential success of a particular show in a given market.
Demand data can enable you to quantify the platform-specific marginal revenue contribution and how a title drives engagement across rest of the OTT or SVOD catalog. Parrot Analytics offers a content valuation system powered by global content demand and supply to ascertain how much to spend on content. It also reveals the dollar value contribution of any title to any platform in any region, which can guide you in making content valuation decisions. Content valuation answers questions like, how much is my show worth, how much of the show's value is being driven by the demand for one of its stars, and what is the value of a content library to a platform over time.
Comparing the performance of "Animal Kingdom" on a 1 year rolling basis vs the last 30 days gives an idea about the show's peak demand, which was 12.5 times the average over the course of the entire year, compared to 8.5 times the average demand in the last 30 days - indicating decreasing popularity. By examining the top 10 global markets where "Animal Kingdom" is most in-demand, we find that the show outperforms the demand of the average TV show in each of these markets: Germany registers outstanding audience demand while the United States registers good demand. This data can help you make informed distribution decisions based on your target markets.
Demand data creates new opportunities for scalable concept testing, i.e., understanding which elements of the existing content audiences like the most and optimizing upcoming productions for success. Demand data also informs the platform and network fit, allowing you to identify the platform for distributing your content.
In conclusion, analyzing demand data can provide valuable insights for TV executives when making strategic content, acquisition, distribution, and programming decisions. For instance, using demand data can help you estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity. Demand data can also answer other questions like how popular is my show relative to the market average, what genres are resonating most with my current audience, and what genres should we focus on to attract new subscribers to our SVOD service.
This is Animal Kingdom's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Animal Kingdom travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Animal Kingdom, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Animal Kingdom in the United States. We provide our partners with smart television series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.