The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, you are tasked with making informed and data-driven decisions that can impact the success of your content. This is where demand data comes in. Demand data can help you evaluate a show's performance and inform decisions concerning content valuation, acquisition, distribution, and programming. Here's how demand data can be used to help you make informed decisions by analyzing the "Anne With An E" show for the month of March 2024 in the United States.
Firstly, demand data can be used for content valuation purposes to determine a show's worth. Parrot Analytics' content valuation system is based on demand data, and it offers an economic valuation of a title to any platform in any region. By using demand data, you can calculate the ROI a specific title will bring to a given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and evaluate the value of exclusivity.
Demand data can also inform acquisition and distribution decisions. By analyzing the show's global audience demand, executives can determine where to distribute or acquire content. For example, in the case of "Anne With An E," the show outperforms the demand of the average TV show in every country where it airs, indicating a global appeal for the show. In United States, the show ranks second, with a good audience demand. Ukraine, Brazil, Russia, France, Romania, United Kingdom, and Mexico are countries where the show's demand ranges from good to okay, providing insights into the show's international performance.
Programming decisions such as renewal or cancellation can also be informed through demand data. By analyzing the show's demand trends over time, executives can make informed decisions on whether to continue producing a show. In the case of "Anne With An E," data shows that the show's demand in the United States has been decreasing lately. However, the show also has outstanding longevity, indicating continued interest over time.
Demand data can also power marketing campaigns ahead of premieres. By using the show's affinity data, executives can determine the best talent or brand to partner with to expand show's audience. In the case of "Anne With An E," viewers also enjoyed shows such as "The Mandalorian," "True Detective," and "House Of The Dragon," indicating similar interests that can be targeted in marketing campaigns.
Finally, demand data can be used to identify white spaces in the market. By analyzing the show's demand in different genres, executives can identify which genres are resonating most with audiences and which types of content exhibit an opportunity to acquire or produce.
In conclusion, as an entertainment executive, demand data can provide a wealth of insights that can help you make informed decisions concerning content valuation, acquisition, distribution, programming, marketing, and identifying untapped areas of opportunity. Using the "Anne With An E" show analysis as an example, demand data can be used to provide valuable insights to help increase the success of your content strategy.
Anne With An E's travelability to the United States in the last 30 days is 74%, which means that the audience demand for Anne With An E is 74% of the demand in its country of origin, Canada. Click through to another market to discover how well Anne With An E travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Anne With An E is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Anne With An E, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Anne With An E in the United States. We provide our partners with deep television industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.