The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data on “Antiques Roadshow” can help entertainment executives across different sectors make more informed content, acquisition, distribution, and programming decisions. By examining demand data, entertainment executives can quantify their TV show's popularity and leverage the insights generated to determine how much to spend on content or how much a show is worth compared to others.
To illustrate how demand data can help support strategic decision-making, let us explore a few of the questions mentioned earlier. Content valuation can use demand data to answer how much a show is worth and how popular it is relative to other shows. We see “Antiques Roadshow” has 3.0 times the audience demand of the average show in the United States during the last 30 days, indicating good demand. Furthermore, its global performance across six dimensions, including longevity and momentum, is solid. The insights generated from demand data give an indication of the show's actual worth, and this information aids in negotiations during content acquisition or distribution processes.
Demand also enables content executives to make optimal acquisition decisions by enabling them to understand the performance of other shows their audience loves, illustrating this show's taste clusters. According to Parrot Analytics, other shows that “Antiques Roadshow” fans also like include “Australian Ninja Warrior,” “My Cat From Hell,” and “Young Sheldon.” Understanding these shows' performance metrics can aid in programming decisions, pricing and pinpointing which shows to buy that are most likely to retain both existing and new subscribers.
In addition to these insights, demand data can also inform strategic content planning. For example, the insight that demand for “Antiques Roadshow” in the United States decreased by 20.6% during February 2024 can prompt entertainment executives to reconsider the show's release strategy. With this information, executives can assess the factors that caused the decrease in demand and adjust appropriately to optimize release strategy and pricing.
Demand also enables the analysis of specific markets, which can allow for a better understanding of the value of making shows available in different countries. The “Antiques Roadshow” ranks highly in the documentary genre, and its demand in its country of origin, the United Kingdom, is strong. The show achieved good audience demand compared to other documentary titles in the United States, Canada, Australia, Romania, and several other countries. By understanding the show's travelability, executives can evaluate how much a show will appeal to international audiences before acquiring or distributing the content, which is vital for cost-efficient content planning.
An understanding of demand data also helps entertainment executives make informed programming decisions. For example, knowledge about “Antiques Roadshow'' demand spikes at specific points, such as mid-February 2024, might suggest the need for scheduling episodes during these times to maximize ratings. Similarly, demand data enables executives to make evidence-based decisions about which talent and brands to partner with to increase their audience's size and desires.
In conclusion, Parrot Analytics’ demand data on “Antiques Roadshow'' is just one example of how executives across different sectors can use insights to make informed content, acquisitions, programming, and distribution decisions. This information is necessary for content executives to assess which shows to acquire or produce, the valuation of content, and the optimum release strategies for their platforms. As an analytical tool, Parrot Analytics demand data provides a way for entertainment executives to stay ahead of trends, plainnd to ensure their content is being seen by the right audience on their platform.
Antiques Roadshow's travelability to the United States in the last 30 days is 41%, which means that the audience demand for Antiques Roadshow is 41% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Antiques Roadshow travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Antiques Roadshow, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Antiques Roadshow in the United States. We provide our partners with extensive television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.