The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many strategic decisions that need to be made when it comes to content and distribution. Fortunately, with the availability of demand data, executives can now make informed decisions that have a high likelihood of success, rather than relying on their gut instincts.
For example, the demand data available for "Apple & Onion" in the United States provides valuable insights that could help decision-makers across different companies. Firstly, the show is in good demand, being 2.9 times the audience demand of the average show in the United States for the last 30 days. The show's demand has recently been increasing, which is a positive sign for those considering purchasing the series. However, the show's rank has dropped during February in the United States, which might be a cause of concern, and content distributors or programming executives might want to investigate the specific reason behind the drop in rank.
Furthermore, the genre rank for "Apple & Onion", at the 88.7th percentile in the music genre, means that the show has higher demand than 88.7% of all music titles in the United States. This insight highlights that the show has a clear appeal among audiences who enjoy music, and this information could be useful in terms of branding, advertising, or cross-promotions.
In addition, the list of shows that "Apple & Onion" fans also like, such as "Black Mirror" and "Solar Opposites", could provide executives of various companies with an idea of the characteristics of the audience base, allowing those companies to create similar programming that inserts themselves into similar tastes and viewing habits.
The Parrot Pulse for "Apple & Onion" also illuminates and quantifies the show's global performance, across six dimensions based on the demand of specific shows. The erratically fluctuating dimension of momentum could provide entertainment teams with a clue to how responsive fans are to marketing campaigns or potentially further investigation into what particular events or activities caused the demand change.
Notably, despite performing strongly in the United States, the show's franchisability and reach are poor, meaning that there are challenges when it comes to generating spin-offs or expanding the show’s audience. However, there is potential for international expansion, with "Apple & Onion" performing well in countries such as Algeria, Ukraine, Canada, and the Netherlands.
By using demand data to inform strategic decisions, media executives or investors can avoid costly mistakes and ensure positive returns on investment in any content-related venture. To sum up, demand data provides valuable insights on how consumers are interacting with content in real-time, and the metrics gained from these insights can help content executives analyze, value and acquire new content, expand their audience in certain genres or markets, and take advantage of the potential of their existing IP.
This is Apple & Onion's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Apple & Onion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Apple & Onion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Apple & Onion, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Apple & Onion in the United States. We provide our partners with valuable TV capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.