The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to inform your content, acquisition, distribution, and programming decisions. One way demand data helps in making such decisions is by providing insights into the popularity of different shows in different regions and among different audiences.
For instance, let’s consider "Aşk Laftan Anlamaz" for the month of December 2023 in the United States. With 3.1 times the audience demand of the average show in the United States over the last 30 days, the demand for "Aşk Laftan Anlamaz" is good. This information can be used to provide content valuation and determine how much this show is worth to the platform. Only 8.6% of all TV shows have this level of demand. Hence, as a television executive, you can determine a title’s relative value.
Looking at the show’s ranking can also be a helpful indicator. For example, "Aşk Laftan Anlamaz" achieved the peak rank of #2193 in the United States, suggesting that it is a relatively popular show in the country. However, the show dropped in rank by 1024 spots during December in the US, indicating some audience churn.
Another important factor to consider is the show's genre. "Aşk Laftan Anlamaz" ranks at the 94.9th percentile in the romance genre, in December, meaning it has higher demand than 94.9% of all romance titles in the United States. This insight could prompt considerations around how a genre-focused strategy might be used to capitalize on the momentum of the show and its success within the romance genre.
The Parrot Pulse ratings can also be useful in determining the show's global performance across various dimensions. For example, the demand for "Aşk Laftan Anlamaz" in the US was 25% of the demand in its country of origin, Turkey, indicating global market appeal and strong travelability.
Additionally, programming executives can look at the show's momentum, longevity, franchisability and reach metrics to help inform content strategies. For "Aşk Laftan Anlamaz", the show had good longevity and franchisability indicating that it potentially has good spin-off potential. The show's momentum is likewise good, indicating a growing audience. However, the show's reach metrics are poor, so it may be worth considering strategies to broadening the show’s audience appeal if the show is expensive to produce.
By understanding the top 10 global markets where "Aşk Laftan Anlamaz" is most in-demand over the last 30 days, you can also assess the show's popularity on a global scale. The data shows that the show outperforms the demand of the average TV show in each of these top 10 markets, including Turkey, Lebanon, Iran, and the United States. This information can be vital to understand which markets the show has strong appeal in and could help drive strategic decisions regarding content distribution and expansion.
Overall, demand data provides insights into audience behavior and preferences, helping entertainment professionals make informed content, acquisition, distribution, and programming decisions. It aids in identifying the potential value of a show, the show's popularity across various regions and audiences, genre success, the potential of spin-offs, and audience appeal. Considering this data in conjunction with other metrics can help to make informed decisions about which shows to acquire or produce, budget allocations, and promotional efforts, ultimately driving business success.
Aşk Laftan Anlamaz's travelability to the United States in the last 30 days is 21%, which means that the audience demand for Aşk Laftan Anlamaz is 21% of the demand in its country of origin, Turkey. Click through to another market to discover how well Aşk Laftan Anlamaz travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Aşk Laftan Anlamaz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aşk Laftan Anlamaz, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Aşk Laftan Anlamaz in the United States. We provide our partners with meaningful TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.