The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the performance of a show like "Attack On Titan" provides valuable insights into how to make more informed content acquisition decisions, distribution decisions, and programming decisions. Exemplary consumer demand for an on-demand platform, such as this anime series, can be determined from Parrot Analytics' demand data.
Firstly, the demand for "Attack On Titan" in the United States has been exceptional, with 39.5 times the audience demand of the average show in the United States occurring in the past 30 days. It is imperative to understand content valuation based on demand data to calculate the dollar value contribution of a specific title. In this case, a successful content valuation system can help streaming platforms or TV executives determine how much to spend on content. Therefore, the exceptional demand for "Attack On Titan" along with its excellent travelability, meaning that it has high international demand, refurbishes its economic value.
Secondly, the global performance of "Attack On Titan" measured across six dimensions provided by Parrot Pulse revealed some valuable insights. For instance, the show's reach, franchisability, longevity, momentum, and travelability are all exceptional. It is crucial for TV executives to gauge fan sentiment and audience reception towards the intellectual property (IP). In this case, the exceptional momentum of "Attack On Titan" shows that it has garnered fast growth in the past 30 days.
Thirdly, "Attack On Titan" outperforms the demand of an average TV show within the top 10 global markets over the past 30 days, including France, Russia, United Kingdom, Canada, China, Brazil, and the Philippines. The demand for the show in the United States is currently the highest globally. Therefore, content acquisition or distribution decisions linked to "Attack On Titan" can be optimized for its global travelability to maximize future content investment.
Fourthly, analyzing the link between "Attack On Titan" and other titles within a genre can help in content acquisition decisions. Fan audience data shows that consumers that enjoy "Attack On Titan" are also interested in other shows such as "Rick And Morty", "The Last Of Us", "Jujutsu Kaisen (呪術廻戦)", "The Rising Of The Shield Hero (盾の勇者の成り上がり)", "Loki", "The Walking Dead", "Fargo", "Moon Knight", and "Game Of Thrones."
In conclusion, utilizing demand data provided by Parrot Analytics can help TV executives make informed content acquisition decisions, distribution decisions, and programming decisions. Analyzing the current performance of "Attack On Titan" in the United States provides valuable insights into content valuation, global appeal, audience preferences and affinities, and potential market opportunities.
Attack On Titan (進撃の巨人)'s travelability to the United States in the last 30 days is 173%, which means that the audience demand for Attack On Titan (進撃の巨人) is 173% of the demand in its country of origin, Japan. Click through to another market to discover how well Attack On Titan (進撃の巨人) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Attack On Titan (進撃の巨人), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Attack On Titan (進撃の巨人) in the United States. We provide our partners with essential television series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.