The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data for a particular show, such as "Austin City Limits," can provide valuable insights to inform content, acquisition, distribution, and programming decisions. By examining the show's performance metrics, such as audience demand, peak rank, and global demand, executives can make more informed decisions about financing, distribution, and content creation.
Demand data can also aid in content valuation, as it calculates the dollar value contribution of any title to any platform in any region. Demand data allows you to determine the platform-specific marginal revenue contributions and how a title drives engagement across the rest of the catalog. It helps calculate the ROI a specific title will bring for any given platform and assess a TV series's ability to drive subscriptions and mitigate churn.
To illustrate this, "Austin City Limits" has exceptional audience demand, with 15.6 times the audience demand of the average show in the United States over the last 30 days, and only 2.7% of all TV shows have this level of demand. It is important to note that demand for this show has been decreasing recently. Executives can use this information to adjust content creation or acquisition strategies.
By examining the top ten global markets of this show, which outperform the demand of the average TV show in each of these markets, executives can evaluate the show's performance on an international scale and determine which regions to focus on.
Demand data can assist in selecting content that appeals to a wider audience and in retaining current subscribers by identifying which content will keep them happy. The show ranked in the 99.7th percentile in the documentary genre, indicating that documentary content appeals to the majority of the audience. This data suggests executives should focus on funding more documentary content.
To summarize, demand data can answer a range of questions for entertainment executives, such as how much content is worth, which shows have global appeal, how executive decisions impact audience demand and how to find new opportunity markets for content distribution. By using demand data, executives can stay ahead of industry trends, evaluate potential new content, and make informed strategic decisions.
This is Austin City Limits's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Austin City Limits travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Austin City Limits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Austin City Limits, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Austin City Limits in the United States. We provide our partners with valuable TV series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.