The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a TV series is essential for making informed content, acquisition, distribution, and programming decisions. Using the example of Baal Veer in March 2024 in the United States, we can illustrate how demand data can aid strategic decision-making.
Demand data can provide insights on the show's valuation, answering questions such as: how much is Baal Veer worth, and what is the baseline value of the show? Parrot Analytics' content valuation system allows platforms to calculate the dollar value contribution of any title and reveal how a show drives engagement across the rest of the catalog.
Demand data also helps measure a TV series' global performance and franchise potential. Baal Veer has outstanding demand globally, indicating that it has great travelability. Franchisability represents spin-off potential, and Baal Veer has good capabilities.
As a linear network, the analysis of the show's rank in the United States will inform programming decisions. Baal Veer was ranked #872 in its peak, and its rank increased by 168 spots in March, signifying that it gained momentum during that period.
Distribution companies' performance is judged on how well their content performs in the market. Baal Veer is performing well, with outstanding demand in some markets and good demand in others. At the same time, acquisition decisions can be influenced by whether the show is gaining or losing ground in terms of demand. Recently, the demand for Baal Veer decreased compared to the average of the past 90 days, while demand in the United States surged in late March 2024.
In addition, understanding audience preferences can help in the creation of more content. For example, this show falls under the comedy genre, within which Baal Veer ranks at the 95.8th percentile, indicating it has higher demand than 95.8% of comedy titles in the United States. This information gives insights into what genre the platform can focus on to attract new subscribers.
Demand data also enables decision-makers to assess a TV series' ability to drive subscriptions and mitigate churn. Baal Veer's peak demand was 15.4 times the average over the past year, and its average demand was 8.5 times the title average on a rolling year basis. In the last 30 days, its peak demand was 10.1 times the average, indicating increased popularity.
Finally, talent agencies can use demand data to assess which shows will attract new subscribers or retain current ones. Demand data can reveal which titles could best help an agency attract or retain subscribers. Additionally, demand helps agencies find new opportunity markets for content distribution and gauge demand growth for a particular series.
In conclusion, understanding audience demand for a TV series is essential for making informed decisions about content creation, acquisition, distribution, and programming. Demand data, particularly using tools like Parrot Analytics content valuation systems, can help answer important questions about a show's valuation, its global performance, franchisability, and reach, among others.
Baal Veer's travelability to the United States in the last 30 days is 77%, which means that the audience demand for Baal Veer is 77% of the demand in its country of origin, India. Click through to another market to discover how well Baal Veer travels internationally.
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Acquire the best shows from partners such as SAB TV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Baal Veer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Baal Veer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baal Veer, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Baal Veer in the United States. We provide our partners with comprehensive TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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