The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or content distributor, understanding the audience demand for a TV series like "Babylon 5" in the United States can help you make more informed acquisition or distribution decisions. The first way demand data helps is by allowing you to determine how much a specific TV series is worth. For example, Parrot Analytics content valuation system is based on demand data and can reveal the contribution of a title to a platform. For "Babylon 5," the show's outstanding audience demand during August indicates that it is a valuable asset for any streaming service in the US.
You can also use demand data to quantify an individual show's platform-specific marginal revenue contribution and how it drives audience engagement across the rest of the catalog. For instance, examining the top 10 global markets where "Babylon 5" is most in-demand shows that the US is the show's number one market globally with outstanding demand of 10.1 times the average TV show. Leveraging this data can help you determine the best distribution strategies, including on which platforms to target for distribution, and the type of content that exhibits opportunities to acquire or produce.
Demand data also helps in making informed content decisions by validating choices on what to produce or acquire. Using "Babylon 5" as an example, the increase in demand for the TV series in August in the US indicates that the show is resonating well with audiences. Additionally, examining the show's audience affinity with other similar shows like "Stargate Atlantis" and "The Mandalorian" can help you identify the most popular genres with audiences that may be worth exploring for future content.
Demand data is also useful in subscriber acquisitions and retention, as well as optimal release strategy and pricing decisions. For example, if you want to retain existing subscribers, you can look at what other shows their fans love and acquire or produce content to keep those viewers interested. On the other hand, examining where "Babylon 5" is most in-demand globally can help you develop strategies to acquire new subscribers in those markets. Besides, using demand data to analyze where the series is particularly popular can also help you time the release and optimally price the show to maximize engagement and revenue.
In conclusion, using demand data like the outstanding audience demand of "Babylon 5" in the United States over the last month can help entertainment executives make more informed acquisition, content, and distribution decisions. From Parrot Analytics' content valuation system to testing scalable concepts, evaluating supply and demand, and making data-driven decisions on franchiseability, momentum, longevity, and reach can make all the difference in successful entertainment content creation today.
This is Babylon 5's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Babylon 5 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TNT‘s Babylon 5 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TNT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon 5, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on Sept. 11, 2023, 9:34 p.m. PST using global demand analytics from Parrot Analytics for Babylon 5 in the United States. We provide our partners with far-reaching TV expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.