The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, understanding the demand for a TV show like "Bachelor In Paradise (US)" can provide insight into how popular the show is within a given market. Demand data analytics is instrumental in helping entertainment platforms gather insights on how to enhance their programming decisions and what shows to acquire or distribute.
One of the main ways demand data can be used is in content valuation. Entertainment executives can make more informed decisions by calculating the specific dollar value contribution of any title using demand data. The value of a show's library to a platform over time can also be estimated through demand data. Demand data can even help executives assess why their shows should be considered strategic assets for a streaming platform.
Demand data can answer the question of how much to spend on content. Parrot Analytics content valuation system is powered by global content demand and supply, enabling entertainment executives to quantify a title's platform-specific marginal revenue contribution. As a result, executives can determine the show's ability to drive subscriptions and mitigate churn.
Furthermore, demand data can inform decisions concerning supply and demand. For example, entertainment executives can use demand data to identify which types of content exhibit an opportunity to produce or acquire a show. Other important considerations include understanding how global audiences receive a particular title and which distribution platforms would be most suitable to reach target audiences.
In the case of "Bachelor In Paradise (US)," entertainment executives can derive insights into its performance within the US market. As of October 2023, "Bachelor In Paradise (US)" had 19.7 times the audience demand of the average show in the United States over the last 30 days. This demand level is outstanding, and only 2.7% of all TV shows reach this level. By examining the show's demand on a rolling year basis compared to its demand over the past 30 days, entertainment executives can gauge the show's increasing popularity.
In addition, executives can assess the show's ranking in the United States and understand which TV shows are similar to "Bachelor In Paradise (US)" and popular among its fans. Demand data also helps in mapping local whitespaces and identifying preferred genres in the local market. This information can guide executives' decisions concerning optimal release strategies and pricing for a show.
In terms of global demand, "Bachelor In Paradise (US)" revealed some additional insights. The show is performing well in its home market, with the United States ranking first globally in demand with outstanding audience demand reaching 12.6x. Demand data within the top 10 global markets provides a good indication of the show's overall popularity in other territories, such as Canada, Sweden, Germany, and the United Kingdom, among others.
Finally, observing the Parrot Pulse for "Bachelor In Paradise (US)" across six dimensions enables entertainment executives to evaluate the show's overall performance globally. For "Bachelor In Paradise (US)," we observe good worldwide audience demand across all platforms with outstanding momentum. The show's longevity is good, and its spin-off potential is okay. The show's reach is good, indicating that it appeals to a wide group of people.
In conclusion, incorporating demand data analytics is a crucial decision-making tool for entertainment executives. Their insights can enable them to ascertain a show's value, profitability, popularity, and how it can resonate with its target audiences across global markets. With demand data insights, entertainment executives can drive programming decisions that foster increased viewership, make informed content and distribution decisions, and create compelling content that drives demand and business profitability.
This is Bachelor In Paradise (US)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bachelor In Paradise (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC‘s Bachelor In Paradise (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bachelor In Paradise (US), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on Nov. 29, 2023, 1 p.m. PST using television demand datasets from Parrot Analytics for Bachelor In Paradise (US) in the United States. We provide our partners with deep television industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.