The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there is a lot that can be learned from the audience demand data for "Barry (2018)" during the month of February 2024 in the US. Firstly, the show had an outstanding demand score, 17.8 times that of the average show in the United States over the last 30 days, which signifies that the show is performing well above average. Secondly, the show had a fantastic travelability score indicating that it has generated interest outside of its home market, the US. This information is valuable for content valuation as it highlights the potential value of the content in foreign markets and the possible future value of the show after the initial airing period.
On the other hand, the show's demand decreased by 8.5% in February in the US compared to the previous month, confirming the need to take a closer look at audience trends to identify its specific challenges. Therefore, it is essential to look closely at audience demand data to make informed decisions concerning content acquisition and programming.
In this case, evaluating the genre percentile rating of the show helps to understand the show's popularity in its genre, "Barry (2018)" ranks at the 99.2th percentile, which means it has a higher demand than 99.2% of all crime titles in the United States. This information can be used to inform content decisions when looking for content that is competitive in its category. Furthermore, companies can seek to develop similar shows that could tap into a specific genre that will resonate with viewers.
One valuable piece of information from this analysis is the Parrot Pulse that ranks shows on six dimensions, including travelability, longevity, momentum, franchisability, and reach. "Barry (2018)" had a pulse ranking of outstanding in each of these six dimensions, indicating it was performing exceptionally well globally, not just in the US.
Another critical insight gathered from the content analysis is the top 10 global markets where "Barry (2018)" is most in-demand over the last 30 days. The show outperformed the demand of an average TV show (1x) in each of these markets, with the United States having the highest audience demand at 11.8x, closely followed by Canada. This information can be used to inform content decisions regarding acquisitions for other markets.
In conclusion, it is clear that demand data plays a crucial role in informing content, acquisition, and programming decisions. A show like "Barry (2018)" delivers unique insights to entertainment executives, making it reasonable for them to use audience demand data to make informed decisions concerning the content to acquire for their platforms or networks. Apart from content valuation, demand data also drives decision making regarding supply and demand, subscriber retention and acquisition, release strategies, pre-release marketing, and competitive benchmarking, among many other aspects of the entertainment industry.
This is Barry (2018)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Barry (2018) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Barry (2018), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:39 a.m. PST using demand metrics from Parrot Analytics for Barry (2018) in the United States. We provide our partners with valuable entertainment industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.