The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data can provide valuable insights into audience preferences and help you make informed content, acquisition, distribution, and programming decisions. By analyzing the performance of a specific TV series, such as "Batang Quiapo" in the United States in February 2024, we can gain a clearer understanding of how demand data can inform these decisions.
One key use of demand data is to determine content valuation. By calculating the dollar value contribution of a title, Parrot Analytics' content valuation system can help executives make more informed decisions about how much to spend on content, how to value IP globally, and how specific titles will drive engagement across their platforms. In the case of "Batang Quiapo," for example, demand data shows that the show has an audience demand that is 6.0 times the average show in the United States over the last 30 days, indicating good demand for this title.
Demand data can also be used to assess the popularity of a TV series relative to the market average and to identify popular genres in specific regions. For "Batang Quiapo," we can see that the show ranks at the 97.3rd percentile in the romance genre in the United States, indicating higher demand than 97.3% of all romance titles in the country. Additionally, by examining the top 10 global markets where "Batang Quiapo" is most in-demand, we can see that the show outperforms the demand of the average TV show (1x) in each of these markets, with its number one market being the Philippines.
Demand data can also help with subscriber retention and acquisition, as it can identify which titles are best suited to keeping current audiences happy and attracting new subscribers. The increase in audience demand for "Batang Quiapo" during February in the United States (up 7.5% over the month) could indicate that the show is attracting new viewers and helping to retain current ones.
Finally, demand data can inform decisions about the release strategy and pricing of a TV series, as well as pre-release marketing campaigns. By analyzing the momentum of a show, or the pace of growth, executives can determine whether a marketing campaign is having the desired effect and use this information to optimize their strategies.
Overall, demand data is a powerful tool for entertainment executives looking to make data-driven decisions about content, acquisition, distribution, and programming. In the case of "Batang Quiapo," demand data reveals a popular romance series with high demand in markets around the world, indicating that it may be a good investment for platforms, distributors, and advertisers alike.
Batang Quiapo's travelability to the United States in the last 30 days is 45%, which means that the audience demand for Batang Quiapo is 45% of the demand in its country of origin, Philippines. Click through to another market to discover how well Batang Quiapo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABS-CBN‘s Batang Quiapo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABS-CBN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batang Quiapo, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Batang Quiapo in the United States. We provide our partners with smart television industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.