The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to help entertainment executives make strategic decisions. By assessing the popularity of a show, executives can determine how well the show is resonating with audiences and gaining insights into why specific audiences like it. Demand data for "Bates Motel" shows that it has achieved 8.2 times the audience demand of the average show in the United States over the last 30 days, making it highly popular. Therefore, acquiring or producing similar content to "Bates Motel" would be a good investment for content distributors and production companies.
Demand data is also useful in deciding how much to spend on a TV show. Parrot Analytics content valuation system calculates the value contribution of any title, allowing executives to determine if a show has significant value and make informed investment decisions. By comparing the performance of "Bates Motel" on a one year rolling basis vs. the last 30 days, an increase in popularity by 23.7% is reported. Such data helps the TV series financier or entertainment talent agency to calculate investment returns.
Executives can also use demand data to help with decisions concerning supply and demand such as- what are the most popular genres in my local market? What type(s) of content exhibit an opportunity to acquire or produce? Knowing which shows or genres are most popular allows executives to provide what is in demand, creating higher engagement and revenue growth for their platforms. Another use of project assessments through demand data allows executives to quantify the platform-specific marginal revenue contribution and estimate cannibalization of audiences if a title is available on multiple services, using demand data to estimate a TV series' ability to drive subscriptions and mitigate churn.
Finally, executives can use demand data to understand the reach of a show and analyze the performance of the show in different regions. Examining the top 10 global markets where "Bates Motel" is most in-demand over the last 30 days shows that the United States is the number one market for "Bates Motel". By gaining insights on where the show is most in demand and how different markets react to it, executives can focus on the regions that provide the highest potential and tailor their promotional tactics accordingly.
Overall, demand data provides critical input to help executives make informed decisions regarding content valuation, acquisition, distribution, and programming. Through such assessment, executives can save costs, optimize audience engagement, and increase revenue growth.
This is Bates Motel's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bates Motel travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Bates Motel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bates Motel, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Bates Motel in the United States. We provide our partners with comprehensive media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.