The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation: Demand data as a tool for content valuation is an integral part of making informed content and acquisition decisions. Looking at the performance of "Beach Hunters" on a 30-day basis, we can see that it has 5.1 times the audience demand of the average show in the United States. With such good demand, it means that the show can fetch a good value in the market. Buyers of the show can understand the worth of the show based on demand data. Utilizing demand data can also help with decisions on how much to invest in a specific title and can give an insight as to how much of the price should be negotiated.
Content Discovery: "Beach Hunters" is part of the reality genre, and it ranks at the 94.9th percentile in the United States, which means that it has higher demand than 94.9% of all reality titles in the country. Buyers and content distributors can use this information to discover other top-performing titles in the reality genre to acquire and distribute. Parrot Analytics' demand data also enables mapping local whitespace where buyers can assess what genres are resonating most with their local audience by analyzing the show’s performance in other global markets.
Programming Decisions: Examining the show's peak demand for the last 30 days (6.8 times the average) compared to its performance on a 1-year rolling basis (6.5 times the average) shows an increase of 4.0% in peak demand. Thus, buyers shall consider the recent growth of the show while making programming decisions. Looking at viewership demographics of “Beach Hunters”, a buyer can also implement an optimal release strategy and pricing to attract the desired audience and set appropriate pricing for each segment of the audience.
Audience Retention: With the show’s demand increasing by 54.2% in the United States during February, understanding what other shows the audience of "Beach Hunters" are craving to watch can lead to informed decisions on which titles to acquire that will keep the current audience happy. Also, examining the show's longevity, which measures how well audience demand is maintained over time, indicates that it is doing okay. Therefore, buyers and distributors can look for other catalog content with sustained demand that can require less marketing spend to retain the audience.
Franchise Potential: The franchisability (spin-off potential) for "Beach Hunters" is poor, so buyers cannot expect much potential for the show to branch out into spinoffs. However, upon the use of demand data, buyers can see which content exhibits an opportunity to acquire or produce that has spin-off potential. In addition, using demand data, buyers can assess the value of exclusivity in franchises they are ready to produce and distribute.
Competitive Benchmarking: Demand data enables competitive benchmarking by enabling buyers and distributors to compare the performance of their show against other titles available in the market. By looking at similar shows such as "Beachfront Bargain Hunt", "Flip Or Flop Nashville", "Caribbean Life", "Island Life", "Island Hunters", "This Old House", "Brother Vs. Brother", "Love It Or List It", and "Hawaii Life", they can understand how "Beach Hunters" stacks up in comparison to similar shows in terms of demand, and performance over time.
Ultimately, considering demand data offers a more informed approach to content decisions. With "Beach Hunters" serving as an example, the use of the right analytics tool can enable buyers and distributors to identify trends with accuracy, revealing viewer demands, interests, and preferences that influence how to acquire, produce and distribute content effectively and efficiently. Parrot Analytics provides its clients with the insights needed to make these informed decisions.
This is Beach Hunters's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Beach Hunters travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hgtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beach Hunters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Beach Hunters in the United States. We provide our partners with smart subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.