The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a TV series can be an important tool for making more informed content or acquisition decisions. For instance, by using demand data provided by Parrot Analytics, you can evaluate how much a particular title is worth and assess its potential to drive engagement across other titles in the catalog. Demand data can also indicate a TV series' ability to attract and retain subscribers, and help determine the most optimal release strategy and pricing for a title.
In the case of "Beastars," a Japanese manga series, the demand data for the last thirty days indicates good demand in the United States, where it has 5.9 times the audience demand of the average show in the country. This indicates a potential strong value proposition for the show, making it worth considering for acquisition by a platform, or distribution by a studio or content distributor.
Additionally, the strong performance of "Beastars" in France, where it holds an outstanding audience demand of 5.9 times the average title, suggests that there may be promising monetization opportunities in this market, whether it be through licensing or other forms of content distribution. Meanwhile, its continued strong demand in other countries such as the UK, Japan, Russia, Portugal, the Netherlands, China, and Sweden indicates a broad appeal that could be leveraged for global expansion.
Entertainment executives can also use demand data to determine a TV series' potential for spin-offs or expansion into related franchises. The demand for "Beastars" showcases an okay franchisability score, indicating that there is still potential for this show to be developed into a spin-off or expanded into a franchise. Such insights can help talent agencies, TV production companies, and studios better understand the potential of their IP.
Furthermore, demand data can be used to help with subscriber retention and acquisition. "Beastars" is identified as having a good reach, meaning that it appeals to a wide group of people, and could help attract new subscribers to a streaming platform. Moreover, understanding which other shows "Beastars" fans also watch, such as "Attack on Titan," "Cells at Work! Code Black," and "Vinland Saga," can allow platform or linear network executives to make more informed recommendations or decisions about what titles to feature or promote.
In summary, by leveraging demand data for TV series like "Beastars," entertainment executives are better equipped to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system, for instance, uses demand data to estimate economic and dollar value contributions of specific titles across regions, allowing executives to understand the value they might get from any title, on any platform. Demand data can also inform on the title's global performance, scalability, monetization opportunities, and potential for franchising or spin-offs.
Beastars (ビースターズ)'s travelability to the United States in the last 30 days is 107%, which means that the audience demand for Beastars (ビースターズ) is 107% of the demand in its country of origin, Japan. Click through to another market to discover how well Beastars (ビースターズ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Beastars (ビースターズ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beastars (ビースターズ), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Beastars (ビースターズ) in the United States. We provide our partners with valuable television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.