The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives seeking to make more informed content decisions, demand data is a powerful tool. The case of "Beautiful You" can provide insights into how demand data can be used to make content valuation and acquisition decisions.
By analyzing the demand data for "Beautiful You", we can observe that in February 2024, the demand for the show was 4.6 times the average for TV shows in the United States, and only 8.6% of all TV shows had this level of demand. This shows that "Beautiful You" has strong appeal to audiences and can be a valuable asset for any platform. By leveraging Parrot Analytics content valuation system, executives can determine the dollar value contribution of "Beautiful You" to any platform in any region.
Moreover, executives can use demand data to inform content decisions, such as programming and distribution. For instance, we can use the demand data for "Beautiful You" to understand the show's genre appeal. In February 2024, "Beautiful You" ranked at the 96.1th percentile in the romance genre, indicating that the show has higher demand than 96.1% of all romance titles in the United States. Thus, executives can use this information to curate more romance titles.
Executives can also examine the demand for "Beautiful You" in different regions and markets to assess the show's global performance. According to the data, "Beautiful You" outperformed the demand of the average TV show (1x) in each of the top 10 global markets where the show was most in-demand over the last 30 days. By comparing the demand for a show in different regions, executives can target specific markets based on the show's popularity and increase their global reach.
Demand data also provides insights into how a show is performing with respect to its competitors, as well as how it can drive engagement across the rest of the catalog. By analyzing viewers' affinity for "Beautiful You", executives can identify other shows that fans of the series also enjoy. Thus, executives can bundle "Beautiful You" with other titles to increase engagement across the rest of the catalog.
Furthermore, executives can use demand data to inform pre- and post-release marketing strategies. In the case of "Beautiful You", demand spiked in late February 2024 for the United States, indicating the effectiveness of the show's marketing campaign around that time. By leveraging demand data, executives can optimize their marketing campaigns, thus increasing the chances of a show's success.
In conclusion, demand data is a valuable tool for entertainment executives seeking to make informed content decisions. By examining demand data for shows such as "Beautiful You", executives can make content valuation, acquisition, distribution, and programming decisions based on audience demand.
Beautiful You's travelability to the United States in the last 30 days is 200%, which means that the audience demand for Beautiful You is 200% of the demand in its country of origin, South Korea. Click through to another market to discover how well Beautiful You travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beautiful You, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Beautiful You in the United States. We provide our partners with smart media industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.