The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be extremely valuable in making informed decisions regarding content. One way in which demand data can be used is in content valuation. In the case of "Being Erica", demand for the show in the United States is good compared to the average show, indicating its value. In particular, the show has had increasing demand over the last 30 days, which is an important factor to consider when valuing content.
Another way in which demand data can be helpful is in programming decisions. By examining the top 10 global markets where "Being Erica" is most in-demand over the last 30 days, we see that the United States is the show's number one market and Canada is second, indicating that programming for these regions may lead to greater audience engagement. Additionally, analyzing audience preferences based on shows that fans of "Being Erica" also like, such as "The Villains Of Valley View", "The Flight Attendant", and "Cobra Kai", can help identify the types of shows that may appeal to the audience of "Being Erica".
Demand data can also be used to make distribution decisions. For example, "Being Erica" has poor travelability, meaning its international demand relative to its home market is not as strong as other shows. This information can help determine which regions the show should be distributed in, based on its level of demand.
Lastly, demand data can assist in acquisition decisions. Entertainment executives can use demand data to determine how much a specific title is worth to another streaming platform. For "Being Erica", analyzing its demand over the last 30 days compared to the last year reveals that the show has increased in popularity, indicating its potential value to other platforms.
In conclusion, demand data is a powerful tool that can assist entertainment executives in making informed content, acquisition, distribution, and programming decisions. By analyzing this data, executives can gain insights into how viewers are engaging with particular shows, which markets are most valuable, and the potential value of specific titles. For "Being Erica", demand data indicates that the show's value has been increasing over the last 30 days and that it has significant demand in the United States and Canada, which can inform strategic decision-making.
Being Erica's travelability to the United States in the last 30 days is 28%, which means that the audience demand for Being Erica is 28% of the demand in its country of origin, Canada. Click through to another market to discover how well Being Erica travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Being Erica.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Being Erica from partners like CBC.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Being Erica? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from CBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Being Erica. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Being Erica), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Being Erica, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Being Erica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Being Erica, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Being Erica in the United States. We provide our partners with far-reaching TV series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.