The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can be crucial to making informed decisions when it comes to content valuation, acquisition, distribution, and programming. Let's look at how we can utilize the demand data to draw insights for a show like "Belgravia" in the month of March 2024 in the United States to make informed content decisions:
- Content Valuation: The demand data can be used to carry out content valuation based on the economic value of global content demand and supply. With "Belgravia," we can establish the baseline value of the title, estimate its ROI, and assess its ability to drive subscriptions and mitigate churn. The show has achieved 2.9 times the average audience demand for the last 30 days in the United States indicating that it is a financially worthwhile show that is driving significant economic value, and only 8.6% of all TV shows achieve that level of demand.
- Programming Decisions: By examining the worldwide audience demand across all platforms, its longevity and momentum as well as franchise potential, we can make programming decisions regarding the show. For instance, if we consider that audience demand for "Belgravia" has decreased by 15.5% and its travelability and franchise potential are okay and poor, respectively, we could decide to either develop support marketing campaigns or explore the spin-off potential.
- Acquisition Decisions: When considering to acquire content, and specific titles, the demand data can help estimate the value of that title globally. Using "Belgravia" as an example, we can determine the value of the title in the United States and in other markets where it has high demand. Its reach and global demand indicate it has potential to attract new customers to SVOD platforms. For instance, the show has achieved significant and good audience demand in other markets such as the UK, Russia, Germany, Bulgaria, Netherlands, Romania, Israel and Canada.
- Distribution Decisions: The demand data can help with reaching the right audience by accessing performance insights at a local level. Demographic analysis can help with distribution decisions regarding where to distribute content. This can aid in targeting specific markets by understanding their genre interests. For instance, data shows that "Belgravia" ranks at the 94.3th in the romance genre, in March, indicating that it will, therefore, appeal to that genre audience.
- Content Decisions: Knowing which elements of an existing content resonates most with fans can and has been optimized for success. Based on the metadata analysis, fans of Belgravia lists other shows that are similar in genre and outcomes. Thus, identifying the elements that make "Belgravia" resonate with the audience can aid in making informed creative decisions with the production of new content. For instance, we see "Sanditon," "The Buccaneers" and "Miss Scarlett and the Duke" perceived by fans to be similar. By examining these elements, content decisions can be made to appeal to the characteristics with which "Belgravia" resonates with fans.
In conclusion, demand data has become crucial for making informed decision in the entertainment industry, and as seen from the analysis of "Belgravia," it is an invaluable tool when it comes to valuing content, programming, acquisition and distribution decision processes.
Belgravia's travelability to the United States in the last 30 days is 57%, which means that the audience demand for Belgravia is 57% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Belgravia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Belgravia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Belgravia also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Belgravia, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Belgravia in the United States. We provide our partners with valuable TV capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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