The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways you can use demand data to make more informed decisions regarding content acquisition, distribution, programming, and valuation. For instance, using the January 2024 performance data of Below Deck Galley Talk in the United States, which is powered by demand data, will show you how valuable this content is and can help you make more informed and accurate decisions.
One way that demand relates to content evaluation is through content valuation. With the Parrot Analytics content valuation system, you can analyze and determine the worth of any title, including Below Deck Galley Talk. Let us look at some of the ways demand data can help you make informed decisions:
- Content valuation: With demand data, you can calculate the value of your content and assess the return on investment (ROI) of acquiring or producing a specific title for any given platform. By analyzing the demand data for Below Deck Galley Talk, entertainment executives can leverage this system to know how much it is worth and how much revenue the content can potentially generate.
- Subscriber retention and acquisition: As an entertainment executive, you are always looking for ways to keep your current audience happy while attracting new subscribers to your platform. Analyzing demand data, you can identify which titles your audience desires, which can either keep them coming back or attract new viewers. In this case, Below Deck Galley Talk has reduced audience demand in the United States, and using the show's metadata, you can identify the cause and address it to keep subscribers engaged.
- Franchisability: Demand data indicates that Below Deck Galley Talk has poor franchisability or spin-off potential. Understanding this theme allows executives to make a data-driven decision and determine if they would like to invest further into the show and try to increase its potential or move their effort towards another property with better franchisability potential.
- Optimal Release strategy and pricing: Understanding the demand data of Below Deck Galley Talk can inform optimal release strategies as it spikes in demand in late January. In terms of pricing, entertainment executives may identify that demand data is showing the show has increased in popularity seeing a 40.4% increase, which results in a conclusion that its current price point may need to increase or stay the same.
- Competitive benchmarking: With demand data, you can compare Below Deck Galley Talk's performance against other similar titles, such as other reality shows or shows within the same genre. By identifying the competition, executives can create better strategies that can make their content stand out and more appealing to the audience.
In conclusion, entertainment executives can leverage data analytics powered by demand data, to make more informed decisions in acquisition, distribution, programming and valuation. The insightful knowledge derived from the analysis of "Below Deck Galley Talk," for instance, can inform decisions such as content valuation, subscriber retention and acquisition, optimal release strategy and pricing, franchisability, competitive benchmarking, and more. As such, executives can have direct data-driven insights that enable more effective decision making contributing towards better revenue results.
This is Below Deck Galley Talk's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Below Deck Galley Talk travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo!‘s Below Deck Galley Talk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo! and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Galley Talk, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Below Deck Galley Talk in the United States. We provide our partners with extensive television industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.