The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that the success of a show depends on how well it resonates with the audience. To make informed decisions, you need to have a deep understanding of audience demand for specific titles and how they compare to industry benchmarks. In this regard, Parrot Analytics' demand data can provide valuable insights that can help you in content valuation, acquisition, distribution, and programming decisions. Let's take a look at the demand data we have for "Better Off Ted" to see how Parrot Analytics' data can be applied to the decision-making process.
Content Valuation:
One of the essential questions is how to determine the value of the content you are considering acquiring or producing. Parrot Analytics' content valuation system can be used to evaluate the dollar value of a specific title across various regions. It can help answer questions about the baseline value of a title, how much a content library is worth over time, and how popular a show is relative to any market average. For instance, "Better Off Ted" has 4.5 times the audience demand of an average show in the US, demonstrating the show's popularity. Using Parrot Analytics' demand data, it's easy to gauge how much a show is worth on a platform and how much it contributes to revenue.
Acquisition Decisions:
Audience demand data can be used to make better acquisitions decisions, such as determining which type of content is in high demand and the type of show that has the potential to bring more subscribers to a platform. Parrot Analytics' data can identify the most popular genres in a specific region. For example, one can analyze the demand data of "Better Off Ted" and compare it with other popular comedies to gain useful insights into the market trends.
Distribution and Programming Decisions:
Parrot Analytics' demand data can help decision-makers determine the optimum release strategy for a show, the right audience for the platform, and the ideal release price. They can also inform programming decisions and help to balance supply and demand. For instance, "Better Off Ted" has higher demand than 90.9% of all comedy titles in the US, ranking it at the 90.9th percentile in the comedy genre during March, indicating its popularity. Furthermore, the show has sustained its demand over time, and its audience demand has grown by 19.3% in the last 30 days.
Global Expansion:
Parrot Analytics' demand data can also help identify the most popular shows globally, which is useful for deciding which shows to produce or acquire. Using data on the top 10 global markets where "Better Off Ted" is in demand over the last 30 days, for instance, it is clear that the show is highly ranked in the United States, the United Kingdom, Canada, and Australia, demonstrating its global appeal. Detailed travelability insights can provide the international market potential for a specific show.
To summarize, Parrot Analytics' demand data can help entertainment executives make informed decisions about content valuation, acquisition, distribution, and programming issues. With insights into audience demand and how it relates to popular genres and global expansion, executives can make better-informed decisions about their content strategies. Ultimately, this approach will help executives invest time and resources more effectively and make content more accessible to viewers.
This is Better Off Ted's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Better Off Ted travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Better Off Ted), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Better Off Ted is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Off Ted, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Better Off Ted in the United States. We provide our partners with smart TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.