The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the data on "Big Brother (US)" can help you make more informed acquisition, content, and distribution decisions. The demand data can provide insight into content valuation and audience appeal. Here are some questions that the demand data can help answer:
- How is "Big Brother (US)" performing in the United States and globally?
According to the demand data, "Big Brother (US)" is performing outstandingly in the United States, Canada, Germany, Norway, India, Australia, WW, Sweden, and okay in Pakistan. The show's demand has increased by 46.4% in the US in July 2023.
- What genres are resonating the most with my current audience?
"Big Brother (US)" ranks at the 99.0th percentile in the reality genre, meaning it has higher demand than 99.0% of all reality titles in the U.S. This demand data suggests that reality genres are resonating well with the audience.
- What type(s) of content exhibit opportunity to acquire or produce?
As a TV executive, you can assess the production and acquisition opportunities for reality TV shows such as "Big Brother (US)," by analyzing its outstanding longevity and momentum.
- How can I quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog?
By comparing the long-term demand for "Big Brother (US)" against today's demand data, you can derive insights into subscriber retention, expansion, and churn mitigation using a content valuation system.
- How can I compare my content against other titles available on the market?
The demand data reveals other shows that "Big Brother (US)" fans also like, which can be helpful in benchmarking against other titles available in the market. You can also use the insights from the demand in specific regions to determine how your show performs against the market average.
In conclusion, demand data can be a valuable tool for TV executives to make informed acquisition, content, and distribution decisions. Using the data collected from a show like "Big Brother (US)" can help assess audience appeal, production opportunities, engagement opportunities, and revenue contribution on each platform. Evaluating a show's demand relative to the market average can help with content valuation, competitive benchmarking, and identifying the whitespace in the market.
This is Big Brother (US)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Big Brother (US) travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Big Brother (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Big Brother (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Big Brother (US) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Brother (US), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 11, 2023, 9:43 p.m. PST using global television demand data from Parrot Analytics for Big Brother (US) in the United States. We provide our partners with deep TV series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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