The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work for an OTT or SVOD platform or TV series financing or production company, data on the performance of "Billions" in August 2023 can be useful to inform programming and content acquisition decisions. Using demand data to monitor the performance of the show, managers can assess how well it is resonating with audiences across various markets and tweak their content strategy accordingly.
Firstly, content valuation based on demand data can help determine whether acquiring or investing in this show is worthwhile. By analyzing the dollar value contribution of "Billions" to various platforms in different regions, executives can determine whether the show can drive subscriptions or mitigate churn and identify its baseline value. Moreover, examining the global demand performance of the show can allow executives to see how the series is being received by audiences worldwide, its reach, and how it compares to other crime dramas.
Secondly, demand data is valuable in determining which season of the series to acquire or to commission new seasons. For example, if a potential home for the series has a high demand for season six of the show, they may opt to focus on acquiring that season to meet the demand. Or if demand spikes in a particular market or region, this could be an indicator that a new season would be well-received there.
Thirdly, the momentum and franchiseability metrics are insightful when considering the potential for spin-offs or other content extensions. For the production company and talent agency, these metrics help determine the show's potential to generate additional revenue through merchandise, book deals, or continuing the story arc with a spin-off or sequel, which can be powered by the already strong demand for "Billions".
Finally, examining the show's global demand data can assist in decisions regarding licensing distribution or co-productions in regions where demand is increasing. Additionally, looking at the show's travelability can help identify areas where language or cultural adaptations need to be made to make the show more appealing to local audiences.
In summary, by analyzing demand data, entertainment executives can make informed decisions about content valuation, programming, content acquisition, and distribution decisions for "Billions". Understanding how the show is performing in different regions and how it resonates with various audiences can help formulate informed decisions regarding investment and growth opportunities.
This is Billions's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Billions travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Showtime‘s Billions is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Showtime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Billions, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Sept. 11, 2023, 9:39 p.m. PST using global demand datasets from Parrot Analytics for Billions in the United States. We provide our partners with smart content expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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