The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide entertainment executives with insights that can help them make more informed content, acquisition, distribution, and programming decisions. By analyzing the example of "Bizarre Foods: Delicious Destinations" through the lens of a strategic decision-making process, we can highlight some of the most valuable questions that can be addressed by demand data.
One of the significant benefits of demand data is its application in content valuation. It helps executives answer this fundamental question: what is my show worth? In the case of "Bizarre Foods: Delicious Destinations," executives can leverage demand data to determine how much the show is worth in the United States, Canada, the United Kingdom, Australia, Phillipines, France, Switzerland, and Germany. They can also use demand data to assess how much the show's value has grown over the last 30 days compared to its rolling year basis. The increased popularity of the show over the past month is a clear indicator of this series' rising value.
Demand data can also help studios, producers, and executives assess franchisability potential. As per the data, "Bizarre Foods: Delicious Destinations" has poor potential for spin-offs or franchises. On the other hand, it could be an excellent candidate to distribute in global markets, as it has maintained good audience demand over time.
Another area where demand data is invaluable is answering questions related to supply and demand. Entertainment executives can analyze demand trends to decide what types of content to acquire or produce to meet their audience's increasing demands and preferences. For instance, using Parrot Analytics' data, executives can identify which genres attract the highest demand from subscription video-on-demand (SVOD) audiences in their local markets.
Moreover, demand data has enormous potential to inform growth strategies. If executives are looking to expand their reach in a particular market, they can use Parrot Analytics' travelability metric to understand how well this show can travel internationally. The data indicates that "Bizarre Foods: Delicious Destinations" has poor travelability. Therefore, it may not be the ideal show to explore international opportunities.
Demand data can also inform strategy for subscriber acquisition and retention. One of the primary goals of any platform is to keep its subscribers happy while attracting new ones. In "Bizarre Foods: Delicious Destinations" case, watch time with US audiences has increased by 19.6% over the last month, indicating the show's suitability for audience retention. By examining the top 10 global markets for shows, studio executives can compare the show's demand in different markets and determine where and why it is most popular among viewers.
In conclusion, demand data can help entertainment executives make data-driven decisions faster and with greater accuracy. With access to better information, executives can stay ahead of the competition, understand audience preferences, and develop strategies to capitalize on market conditions. By leveraging Parrot Analytics' demand data and intelligence, entertainment executives can acquire, produce, and distribute content that resonates with their audience and delivers a ROI.
This is Bizarre Foods: Delicious Destinations's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bizarre Foods: Delicious Destinations travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s Bizarre Foods: Delicious Destinations is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bizarre Foods: Delicious Destinations, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Bizarre Foods: Delicious Destinations in the United States. We provide our partners with smart content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.