The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand that demand data is essential in making informed content, acquisition, distribution, and programming decisions. In this regard, the demand insights generated for "Black Mafia Family (BMF)" for the month of February in the United States can offer valuable insights into this TV series' demand and performance.
One of the questions that demand data can answer is content valuation, and it allows you to determine how much your content is worth in the market. For instance, the Parrot Analytics content valuation system, powered by global content demand, can help you reveal the dollar value contribution of any title to any platform in any region. By using demand data, you can calculate the ROI a specific title will bring to any platform and assess a TV series' potential to drive subscriptions and reduce churn. In the case of "Black Mafia Family (BMF)," it is evident that demand for the show is good, with 7.1 times the audience demand of the average show in the United States over the last 30 days.
Demand data also enables you to make informed decisions concerning supply and demand and determine what types of content exhibit opportunities for acquisition or production. In this regard, studying the top 10 global markets where "Black Mafia Family (BMF)" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show in each of these markets such as France, the United Kingdom, Canada, Kenya, and others. This information is critical in determining the potential global appeal of the show and determining the type of content that resonates the most with a global audience.
Demand insights also help you to make data-driven decisions about how to optimize your marketing campaign before premiere. By knowing how the demand for a particular title is developing, you can adjust the marketing messages that are targeted to relevant audiences. For instance, the demand for "Black Mafia Family (BMF)" increased by 36.2% during February 2024 in the United States, while demand spiked in late February. This data provides valuable insights that can optimize the marketing campaign of this TV series before its premiere.
Moreover, demand data empowers content creators and executors to make informed decisions regarding the TV series' longevity and reach. Since "Black Mafia Family (BMF)" aired from September 26 to November 21, 2021, it has one season, with eight episodes, and its status is ended. Demand data over time can help determine how well audience demand is maintained and the level of engagement in comparison to other TV shows in the market. The momentum and travelability of audience demand also play a crucial role in determining the future potential of a TV series.
In summary, demand data from Parrot Analytics is instrumental in helping entertainment executives make informed decisions about their content, acquisition, distribution, and programming strategies. The insights generated for "Black Mafia Family (BMF)" can be used as an example to highlight the different ways that demand data can be leveraged to make informed decisions about a TV series.
This is Black Mafia Family (BMF)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Black Mafia Family (BMF) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Mafia Family (BMF), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 8:43 p.m. PST using television demand metrics from Parrot Analytics for Black Mafia Family (BMF) in the United States. We provide our partners with essential OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.