The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must make informed content decisions that will resonate with your audience and offer the highest return on investment. One way to achieve this is by using Parrot Analytics’ data on audience demand.
In the case of "Blade Runner: Black Lotus," we can see that the animated series has exceptional demand in the United States. With demand that is 8.6 times higher than the average show in the country, producers and distributors should consider this show a valuable asset. Comparing the demand for the last 30 days to the last 90 days, we can see a recent decrease in demand, offering information regarding the show's popularity.
Moreover, we can assess the show’s standing in the drama genre in March, ranking it in the 96.3rd percentile, higher than the vast majority of comparable drama titles in the United States. Additionally, we can use the data to determine which other shows the audience enjoys and can cross-promoting them to produce additive benefits.
Audience demand data also reveals global market interests, allowing executives to determine which markets to target and prioritize. For "Blade Runner: Black Lotus," we see that its popularity is strong across several global markets. The United States achieved the best demand for the show, followed by the United Kingdom, The Netherlands, Canada, Russia, France, Romania, China, and Switzerland in descending demand order.
To determine whether to produce a spin-off or franchise, it is imperative to see data on franchisability. In this case, the spin-off potential of "Blade Runner: Black Lotus" is considered okay. Furthermore, to make data-driven distribution decisions, executives should monitor global travels and momentum, which measure how audience demand is maintained over time and the pace of growth, respectively.
Audience demand data goes beyond simply viewing the performance of the series, though. It can also assist with programming decisions, helping executives determine the best release strategy and pricing if they have competition and other marketing campaigns scheduled.
Finally, content valuation benefits from demand data, as it helps executives estimate a title's monetary value. With Parrot Analytics' content valuation system, executives can determine how much content is worth to any given platform by utilizing global content demand and supply.
In conclusion, leveraging data on audience demand empowers entertainment executives to make informed decisions about their programming. With detailed information on a show's popularity, market interests, and potential opportunities, executives can make programming, acquisition, or distribution decisions with confidence and precision.
This is Blade Runner: Black Lotus's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Blade Runner: Black Lotus travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Blade Runner: Black Lotus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blade Runner: Black Lotus, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Blade Runner: Black Lotus in the United States. We provide our partners with essential television competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.