The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights to entertainment executives working at various companies regarding content, acquisition, distribution, and programming. In particular, Parrot Analytics' content valuation system, which is powered by global content demand and supply, can assist executives in determining the value of both individual series and entire libraries, as well as estimating a TV series' ability to drive subscriptions and mitigate churn. With an understanding of different metrics, entertainment executives can make more informed decisions. For instance, using the example of "Bleach", below are a few ways in which demand data can help decision-making:
1. Content Valuation: Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, and in any region, providing a clear understanding of how much to invest in a content acquisition or production. "Bleach" has 19.3 times the audience demand of the average show in the United States over the last 30 days, indicating high demand for the show. Therefore, it is essential to acquire or continue to produce high-demand content to remain competitive in the industry.
2. International Expansion: Using "Bleach" as an example, we see that the show has outstanding demand globally, indicating its travelability is excellent. With global expertise that is region-specific, Parrot Analytics can help entertainment executives to explore new geographical markets, plan for their needs, and make key decisions that will ensure their strategy is well-informed.
3. Viewer Retention and Acquisition: The demand data for "Bleach" shows an increasing trend, which suggests that viewers are watching the series and enjoying it. Entertainment executives can use this information to make decisions on whether to renew a show for another season or to acquire additional content that would appeal to their audience.
4. Programming Decisions: By analyzing the top 10 global markets where "Bleach" is most in-demand, entertainment executives can explore which markets they may have under-served and subsequently allocate resources accordingly. For instance, since "Bleach" has outstanding audience demand in Japan, entertainment executives may want to consider licensing or producing similar content specifically for that market.
5. Creative Direction of Original Programming: Seeing which shows fans of "Bleach" are also enjoying can inform creative decisions for original programming. In the case of "Bleach," shows like "Quantum Leap," "Superman & Lois," and "The Flash" are pleasing to its fans. Therefore, executives may want to consider creating new shows using those genres that will attract viewership from that audience.
In conclusion, demand data, when used correctly, can help entertainment executives make more informed decisions with regards to their content, acquisition, distribution, or programming. With Parrot Analytics' content valuation system, demand data can be leveraged to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Therefore, entertainment executives can make effective decisions, minimize risk, and remain competitive in their market.
Bleach (ブリーチ)'s travelability to the United States in the last 30 days is 177%, which means that the audience demand for Bleach (ブリーチ) is 177% of the demand in its country of origin, Japan. Click through to another market to discover how well Bleach (ブリーチ) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bleach (ブリーチ), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Bleach (ブリーチ) in the United States. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.