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What is Demand? Why Demand? Industry Products Insights
TV ratings for Blindspotting in the United States. STARZ TV series

Blindspotting

Original TV Network:
STARZ
Genre:
Comedy
IMDB Rating:
6.3

As Ashley's partner of 12 years and father of their son, Miles is suddenly incarcerated, leaving her to navigate a chaotic and humorous existential crisis when she's forced to move in with Miles' mother and half-sister.

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Maximizing the Power of Demand Data: A Comprehensive Guide for Entertainment Executives

Parrot Analytics Insights - October 2023

Are you an entertainment executive looking for ways to make more informed content decisions, acquisition decisions, or distribution decisions? Parrot Analytics' demand data provides a solution that can help you. Let's explore a case study that involves the show "Blindspotting" and discover how you can use demand data to help inform your decision-making process.

Do you want to assess the quality of the content? Well, the demand for a show is an excellent indicator. "Blindspotting" has a demand that is 2.6 times the audience demand of the average show in the United States for the last 30 days. The show belongs to a group of only 8.6% of all TV shows that achieve this level of demand. The data indicates a positive performance of the show. However, it is necessary to keep an eye on the recent demand trend that shows a decreasing demand for this show.

Content valuation is a critical driver of the entertainment industry. The Parrot Analytics content valuation system can use the demand data to determine the value of a show. You can answer questions such as how much a title or library is worth to any streaming platform and how to estimate the cannibalization of audiences if a title is available on multiple services. Furthermore, you can calculate the ROI of specific titles or assess a TV series' ability to drive subscriptions, mitigate churn and improve viewer engagement. For "Blindspotting." you can use the demand data to determine its content value and enrich your content acquisition decisions.

Similarly, you can optimize content for different markets. Suppose you are keen on global expansion, in that case, the demand data for "Blindspotting" can help you understand the show's travelability, the extent to which it can resonate globally, and create a strategy to maximize global reach. In the past 30 days in the United States, audience demand for the show has decreased by 3.3%. Still, demand spiked in late October 2023, indicating promising times ahead. You can look at the other top ten markets where the show is most in-demand to fine-tune your strategy for content distribution.

The demand data can also inform expert programming decisions. "Blindspotting" ranks convincingly at the 88.7th percentile in the drama genre in October 2023, indicating that it has higher demand than 88.7% of all drama titles in the United States. You can use this information to optimally program the show to multiple platforms.

Finally, you can analyze the fans' preference by using the show's affinity data. You can gain insights like which elements of existing content do fans like the most, what shows or genres are resonating most with your current audience, and what partnership with talent or brands could expand the audience. Additionally, you can get data for future decisions on programming, producing, or partnering with pinpoint accuracy. Parrot Analytics identified ten other shows that fans of "Blindspotting" like, including "Ruthless," "MasterChef (US)," and "Foundation." The insights from the affinity analysis can inform potential partnerships for franchise spin-offs.

In conclusion, Parrot Analytics' demand data provides a valuable tool for entertainment executives to make more informed content decisions, acquisition decisions, or distribution decisions. With the help of the case study of "Blindspotting," it becomes clear how you can utilize Parrot Analytics demand data to develop, program, price, and distribute content in a more informed manner.

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How fast is demand for Blindspotting growing?

Last 30 days
-4.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Blindspotting to the preceding 30 days: Demand has decreased by -4.1%

Comedy performance

Last 30 days
83.9% Percentile rank
Blindspotting ranks at the 83.9th percentile in the Comedy genre. This means Blindspotting has higher demand than 83.9% of all Comedy titles in the United States
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Blindspotting's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Blindspotting travels internationally.

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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. STARZ, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Blindspotting.

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Produce with confidence and mitigate downside risks

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    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Blindspotting from partners like STARZ.

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Fuse art with science for the next global hit

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Deploy high impact marketing campaigns for pre-release titles.
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    Project risk and return based on market demand factors.
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Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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    Build more robust financial models that adjust immediately to consumer trends.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Explore markets using audience demand data to discover lucrative new sales opportunities.
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    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Blindspotting? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as STARZ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from STARZ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Blindspotting. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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Acquire the best shows from partners such as STARZ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blindspotting), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
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    Inform strategy formulation with empirical content metrics.
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Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Blindspotting, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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How popular is Blindspotting around the world?

Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Blindspotting is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Blindspotting also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blindspotting, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.

This page has been reconstructed on March 29, 2024, 8:34 a.m. PST using television demand content from Parrot Analytics for Blindspotting in the United States. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.