The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to ensure that the content you invest in resonates with your audience and drives revenue. Here's how demand data, like in the case of "Bloodline," can help you make more informed content, acquisition, distribution, and programming decisions.
Content valuation uses demand data to answer important questions like "how much is my series worth?" and "what is the baseline value of a title?", among others. "Bloodline" provides 6.4 times the audience demand of the average show in the United States over the last 30 days, thus it can be considered a valuable title.
Demand also provides information about the popularity of the show in specific markets to help you with distribution and acquisition decisions. For example, demand for "Bloodline" is good in its home market of the US but it also performs well in other markets like the UK, France, and Canada. This information can help you develop a comprehensive distribution strategy.
Meanwhile, understanding how a show's audience demand changes over time is an essential part of programming decisions. While demand for "Bloodline" has decreased by 93.1% during March in the United States, analyzing demand data on a rolling year basis shows that the show's popularity has increased by 9.0%. You can use this information to decide whether or not to renew a show, and also to determine if its continued production is worthwhile.
In addition, demand data can help you make informed decisions about pre-production, as it enables scalable concept testing like identifying which elements of an existing content resonate most with fans or which upcoming production can be optimized for success. This information can save time, money, and other resources required to adjust or increase production quality.
Finally, understanding how demand data for particular shows correspond to consumer preferences and interests in general can help optimize your content investment strategy. Here, you can examine the top 10 global markets where "Bloodline" is most in-demand over the last 30 days, and look to see what other shows the show's fans are also watching, like "The Walking Dead," "The Crown," and "Outer Banks." By knowing what else they like, you can get a better understanding of market trends and how best to serve your audience through content acquisition and production decisions.
This is Bloodline's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bloodline travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bloodline is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bloodline, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:05 p.m. PST using global tv demand content analytics from Parrot Analytics for Bloodline in the United States. We provide our partners with extensive television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.