The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most important things to consider when making content decisions is audience demand. Demand data can provide insight into a show's potential and its current performance, as well as help make more informed decisions regarding content acquisition, distribution, and programming. Let's take a closer look at "BNA: Brand New Animal" in the United States as an example.
One important question that demand data can help answer is how much a series is worth. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By examining the audience demand for "BNA: Brand New Animal" over the last 30 days, which is 2.5 times the average show in the United States, executives can get a sense of how much this show is currently worth.
Demand data can also provide insights into a show's audience and appeal. For example, we can see that "BNA: Brand New Animal" has higher demand than 81.1% of all action titles in the United States. Additionally, we know that fans of "BNA: Brand New Animal" also tend to enjoy shows like "Carole & Tuesday" and "Attack On Titan." Armed with this knowledge, executives can make more informed decisions about which types of content to acquire or produce based on audience preferences and trends.
Another important use of demand data is to help with subscriber retention and acquisition. For example, executives can examine the audience demand for "BNA: Brand New Animal" in different regions and use this information to determine which markets to prioritize for expansion. Additionally, they can assess the show's ability to drive subscriptions and mitigate churn by looking at how its demand has increased over time.
Demand data can also help inform decisions about marketing and advertising strategies. For example, by knowing that demand for "BNA: Brand New Animal" spiked in late November in the United States, executives could strategically place ads for the show during this time to maximize exposure.
Finally, demand data can help answer questions about a show's performance and potential. For example, by comparing the performance of "BNA: Brand New Animal" on a 1-year rolling basis vs the last 30 days, we can see that the show's demand has increased recently. By examining the top 10 global markets where "BNA: Brand New Animal" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show in each of these markets, indicating its potential for international expansion.
Overall, demand data provides entertainment executives with valuable insights into a show's audience, potential, and performance. By leveraging this data, they can make more informed content decisions, from acquisition to distribution to programming.
BNA: Brand New Animal (BNA ビー・エヌ・エー)'s travelability to the United States in the last 30 days is 145%, which means that the audience demand for BNA: Brand New Animal (BNA ビー・エヌ・エー) is 145% of the demand in its country of origin, Japan. Click through to another market to discover how well BNA: Brand New Animal (BNA ビー・エヌ・エー) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. BNA: Brand New Animal (BNA ビー・エヌ・エー)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s BNA: Brand New Animal (BNA ビー・エヌ・エー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BNA: Brand New Animal (BNA ビー・エヌ・エー), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 3:33 a.m. PST using tv demand analytics from Parrot Analytics for BNA: Brand New Animal (BNA ビー・エヌ・エー) in the United States. We provide our partners with far-reaching subscription-video-on-demand know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.