The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, understanding audience demand data can be invaluable. By analyzing the demand data of a show like "Boboiboy: Galaxy" in the United States during February 2024, they can gain critical insights to help with content valuation, acquisition, distribution, and programming decisions.
One question that demand data can answer is how much a series is worth. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any show to any platform in any region. For "Boboiboy: Galaxy" in the United States, we see that it has 8.0 times the audience demand of the average show, which indicates it could be a valuable asset to a streaming platform. Additionally, by examining the top 10 global markets where the show is most in-demand we can understand how the show's value may differ from region to region.
Demand data can also help executives make decisions concerning supply and demand. A show like "Boboiboy: Galaxy" can provide insight into what type of content exhibits an opportunity to acquire or produce, based on its success in the comedy genre. Additionally, understanding the show's audience demand in different countries can help target the right audience for distribution.
When deciding on which titles to acquire, demand can help executives identify which shows will drive subscriptions or mitigate churn. In the case of "Boboiboy: Galaxy" in the United States, its demand has been decreasing recently and has dropped in its rank, indicating that it may not be the best choice for acquisition without addressing these issues.
Demand data can also enable executives to optimize their release strategy and pricing. For instance, demand spiked in late February 2024 for the United States for "Boboiboy: Galaxy", which could inform an optimal release date in that region for future related content.
Finally, demand data can help executives identify under-monetized titles, helping to find new markets for content distribution. In the case of "Boboiboy: Galaxy", we see it outperforms the demand of the average TV show in the top 10 global markets.
Overall, audience demand data such as that provided by Parrot Analytics for "Boboiboy: Galaxy" can provide a wealth of insights that help entertainment executives make more informed decisions, such as content valuation, supply and demand choices, acquisition decisions, distribution choices, and programming decisions.
Boboiboy: Galaxy's travelability to the United States in the last 30 days is 42%, which means that the audience demand for Boboiboy: Galaxy is 42% of the demand in its country of origin, Malaysia. Click through to another market to discover how well Boboiboy: Galaxy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3‘s Boboiboy: Galaxy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boboiboy: Galaxy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 12:43 a.m. PST using tv demand datasets from Parrot Analytics for Boboiboy: Galaxy in the United States. We provide our partners with meaningful subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.