The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Using demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. Parrot Analytics content valuation system uses demand data to answer questions that include how much a content is worth, how much a title adds to the value of a content library, and how much ROI it brings in for a specific platform. Furthermore, demand data provides insights and answers to questions that drive strategic decision-making, such as those shown below.
In the case of "Bones" for March 2024 in the US, it shows outstanding demand, ranking at the 98.5th percentile in the drama genre. However, its demand for the last 30 days has decreased by 10.6% compared to demand for the last 90 days, indicating a decreased popularity. Demand data can help executives answer the following relevant questions:
- Content Valuation: How much is "Bones" worth to specific platforms in specific regions? Using Parrot Analytics' content valuation system, demand data can help estimate ROI that this particular TV series brings to the platform. Specifically, audience demand data can provide an independent measure of its performance across six dimensions: Audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach.
- Programming Decisions: When is the best time to release "Bones"? "Bones" demand spiked in late March 2024 for the United States, suggesting it is a good time to increase marketing spend for the show, or release some content to maintain audience interest.
- Distribution Decisions: Where should "Bones" be distributed? Looking at the top 10 global markets where "Bones" is most in-demand over the last 30 days, it can be distributed in all 10 markets, especially the UK. The audience demand data gathered from these top 10 markets provides insight into where the show performs best and could strategize its distribution based on these preferences.
- Acquisition Decisions: Should an entertainment production company acquire rights to "Bones"? The show's reach, which is the number of people expressing an interest in watching the show, is outstanding.
In summary, Parrot Analytics' global demand data provides insights into actual and future audience preferences, allowing entertainment executives to make better-informed decisions about content production, acquisition, distribution, and programming. Demand data can help value content, inform optimal release strategy and pricing, uncover under-monetized titles, and more. The demand data gathered from "Bones" indicates that the show has exceptional demand but decreasing popularity for the last 30 days in the USA. Nevertheless, the data can be used to guide executives in decision-making, concern content valuation, programming, distribution, and acquisition.
This is Bones's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bones travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bones, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Bones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bones, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for Bones in the United States. We provide our partners with essential SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.