The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, you may want to see how "Booze Traveler" compares to other travel or documentary shows, to see if it's an acquisition worth pursuing. With its 3.1 times greater-than-average-demand for TV shows in the United States over the last 30 days, "Booze Traveler" may be a great addition to your platform's content library. Comparing this show's demand to other shows in the same genre on your platform can give you an idea of how its demand compares in your home market.
If you are a SVOD platform executive, you may want to see how you can use the demand data to gauge the potential reach of "Booze Traveler". With an increasing demand trend over the past 30 days, you may want to examine the show's ability to attract new audiences and retain current ones on your platform. You may also want to investigate which regions of your platform it's most in-demand in and why, so you can optimize your traffic, ad placements, and promotional activities for higher rewards.
As a TV series financing company, you may want to see how you can forecast ROI on a TV series like "Booze Traveler" using demand metrics. Parrot Analytics' content valuation system powers precisely this type of prediction model. Our content valuation system delivers economical insight by determining the dollar value contribution of any TV title on any platform, in any country.
If you are an entertainment talent agency, you may use the affinity analysis insights provided by Parrot Analytics to understand the audience's liking and how Jack Maxwell, "Booze Traveler"'s host, and his audience behave across different OTT platforms or distribution networks. Looking at the other shows that fans of "Booze Traveler" are also fans of, you may get an idea of which actors, presenters, or hosts are popular in this genre. This can help you find possible talent pairings to expand your audience base.
As a TV production company executive, you may study the demand data of "Booze Traveler" to understand what elements of the show have captured the audience's attention. For example, the trivia and the story behind the drinks, or Jack Maxwell's charming and curious personality. This will help you discover what fans of the show are most excited about and tailor your own projects for this audience. You may also assess whether a sequel or spin-off of the show is viable by analyzing its momentum, franchiseability, travelability, and longevity.
As a content distributor executive, you may want to leverage demand data on "Booze Traveler" to pick the right platform for distribution and to set the best pricing strategy. You may also decide whether to focus promotion on a specific documentary or travel genre, or even on a specific episode. Parrot Analytics' demand data can help you understand the global appeal of a series like "Booze Traveler" and identify other possible markets to target.
As a linear network or pay TV network executive, you may want to understand the demand for "Booze Traveler" relative to other documentary content to see where it fits in on your platform. High demand for the show in the United States may mean that it should air on your pay TV network at prime time in the United States. By looking at the top 10 global markets where the show is in-demand, you may see if it's worth striking deals for regional distribution or licensing rights. You can also use Parrot Analytics demand data to help you design better programming and scheduling strategies for long-term audience engagement.
To sum up, Parrot Analytics' demand data is critical to understanding how "Booze Traveler" is performing in various markets globally. As an entertainment executive, you can use this data to gauge the show's potential, whether it’s in content acquisition or distribution. You can also use it to identify audiences' preferences regarding specific show elements. Furthermore, you can use our content valuation system to make informed decisions about ROI or quantify the dollar value contribution of any TV title.
This is Booze Traveler's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Booze Traveler travels internationally.
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Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from travel channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Booze Traveler. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as travel channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Booze Traveler), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as travel channel by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Booze Traveler, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s Booze Traveler is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Booze Traveler also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Booze Traveler, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Booze Traveler in the United States. We provide our partners with valuable TV industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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