The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data, such as the data provided for "Bosch", to make more informed content and acquisition decisions. Demand data can help organizations to improve programming decisions, distribution decisions, and content valuation.
For content valuation, executives can use demand data to determine the value of a specific title or library by utilizing the global content demand and supply data to calculate the economic valuation of a title. "Bosch" is an excellent example of how a show can achieve outstanding demand in the United States and globally. Parrot Analytics' content valuation system, powered by demand data, can help executives to answer essential questions about content valuation for their platforms or networks, such as how much is a show worth, or what is the baseline value of a title.
Using demand data enables executives to quantitate the platform-specific marginal revenue contribution and determine how specific content drives engagement across the rest of the catalog. It also provides a way to estimate cannibalization of audiences if a title is available on multiple services. For "Bosch", executives could use the demand data to calculate its ROI, determine how the TV series helps to drive subscriptions and mitigate churn, and assess its ability to retain its current audience and attract new subscribers.
Demand data can also inform lucrative opportunities for supply and demand by identifying which type of content can offer the potential for acquisition or production. The data enables executives to discover new opportunity markets for content distribution and shows how the demand for a series is growing, highlighting an under-monetized title. Executives can use this information to allocate funds to maximize future content investments while optimizing release strategy and pricing.
For programming decisions, demand data uncovers insights about a show's performance, such as whether its audience demand is increasing, decreasing, or stable. In the case of "Bosch," executives could see that the audience demand for the series increased by 29.1% in March alone. Additionally, metrics like momentum can measure a show's pace of growth, providing executives with insights into show performance around marketing campaigns.
Through analyzing top global markets' demand levels, executives can determine where to focus their efforts to capture audience demand. For "Bosch," executives could see that the series outperformed the demand of the average TV show in each of the top 10 most in-demand global markets. This information demonstrates the series' broad appeal and can inform decisions such as where to distribute content. By examining metadata, such as "Bosch's" season profile, executives can also determine how to best release a show and what genres could resonate most with their current audience.
In conclusion, Parrot Analytics' demand data can support executives in making data-driven decisions around programming, distribution, acquisition, and content valuation. By examining the demand data for "Bosch," executives can see how demand relates to content valuation and make more informed decisions around content strategy and acquisition.
This is Bosch's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bosch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Bosch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bosch, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Bosch in the United States. We provide our partners with essential media industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.