The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways that you can use demand data to make more informed content, acquisition, distribution, and programming decisions. "Broadchurch: UK" offers an excellent example of how demand data relates to content valuation and can be used to support strategic decision-making.
Content Valuation: Content valuation is the process of determining the worth of a piece of content based on its potential audience and economic value. Demand data can help a TV executive determine how much to spend on content and estimate the ROI that a specific title will bring to any given platform. The Parrot Analytics content valuation system is powered by global content demand and supply and can reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand data of "Broadchurch: UK," you can determine its value to your platform or audience and estimate potential returns from the content.
Acquisition: When planning to acquire a new show, demand data can provide critical insights that help to determine if a show is worth acquiring. For example, in the case of "Broadchurch: UK," data provides you with an understanding of the level of demand it has in different regions, which is an indicator of its popularity. You can use this information to decide which shows to buy, or which existing content to invest in, to increase engagement and retain customers.
Programming and Distribution: Demand data can help you in making decisions about programming and distribution strategies. For example, if you see that demand for a specific show has increased significantly in the last month, as seen in the spike in late February 2024, you might consider looking at the reason for this increase, replicating it, or investing more resources into that title. Furthermore, the information on the global performance of "Broadchurch: UK" across six dimensions, such as longevity and momentum, can help you assess the show's suitability for different markets around the world and identify the ideal distribution channels.
Performance Metrics: Metrics like broadband, momentum, longevity, and reach provide some insights to help understand the general trend of how popular a show is and how it is resonating with its audience. For instance, the broadband measures the increase or decrease of demand from a given period, while the longevity metric measures audience demand over a long period.
Broadchurch: UK's audience demand data provides valuable insights to TV executives and industry professionals in making informed decisions on a range of factors. Demand data informs the platform and network fit, subscriber acquisition, the popularity of a show, the best release strategy, and aid in pre and post-release marketing among many others. To increase their chances of success, TV executives need data-driven insights into their content performance and use them to make informed decisions.
Broadchurch: UK's travelability to the United States in the last 30 days is 54%, which means that the audience demand for Broadchurch: UK is 54% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Broadchurch: UK travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Broadchurch: UK is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Broadchurch: UK, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 7:05 p.m. PST using analytics from Parrot Analytics for Broadchurch: UK in the United States. We provide our partners with extensive television insight to help them drive better and more informed content sales strategies. Contact us today to find out more.