The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is essential to making informed decisions about content. The case of "Brockmire" shows how demand data can be used to make programming and acquisition decisions. Firstly, the demand for "Brockmire" has been good in the United States and internationally, increasing its popularity over the last 30 days. This indicates that the show may be a valuable asset to a streaming platform, with the potential to attract new subscribers or retain current ones.
Additionally, knowing which other shows appeal to fans of "Brockmire" can help guide acquisition decisions or content partnerships that will attract viewers to a streaming service. Moreover, understanding how "Brockmire" performs relative to other shows in its genre can help make decisions about programming. For example, with its high demand ranking in the drama category, "Brockmire" may be a strong contender for a platform looking for a drama series to add to its offerings.
The Parrot Pulse data provides additional insights, including the show's travelability, momentum, franchisability, and reach. For example, "Brockmire" has good momentum, which may indicate a higher likelihood of it becoming a cultural phenomenon that is widely talked about and shared on social media. Knowing this, a streaming platform could optimize its marketing campaign ahead of the next season premiere date. Also, understanding the show's reach can help guide decisions on distribution and programming, since it illustrates the extent of the show's popularity across different markets.
Finally, demand data can help determine the value of "Brockmire" as an asset, informing content valuation decisions. Demand data provides an independent measure of how popular a show is, which can be used to determine how much to spend on content, assess a TV series' ability to drive subscriptions, mitigate churn, and more.
Therefore, for any entertainment executive, understanding audience demand data, as well as the insights that can be gleaned from it, is essential in making strategic decisions around content.
This is Brockmire's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Brockmire travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular IFC‘s Brockmire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for IFC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brockmire, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 7:07 a.m. PST using tv demand metrics from Parrot Analytics for Brockmire in the United States. We provide our partners with extensive SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.