The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Brooklyn Nine-Nine" can be used in making some informed decisions concerning content acquisition, content valuation, and franchise development.
One of the ways demand data relates to content valuation is that it can be used to determine the value of individual content to a platform. By leveraging Parrot Analytics' content valuation system, you can calculate the price contribution of any title, to any platform, in any location. Content valuation aided by demand data, can reveal the dollar value of shows, and the specific attributes of a title that drive demand, such as the performance of one of the stars in it, or the value of a series to a platform over time. Essentially, demand data can be used to validate or appraise the attractiveness of a show to a platform with targeted viewership.
An important decision content executives can make using demand data is to determine what type(s) of content exhibit opportunities to acquire or produce. Producers can leverage the show metadata such as genres, as well as the popularity rankings to assess the content type with the potential to attract audiences. Comparing "Brooklyn Nine-Nine" to titles in the same genre in the United States allows an assessment of the performance of "Brooklyn Nine-Nine" to conclude that it is in high demand. Therefore, production companies and platforms can consider producing and acquiring comedy or crime series and investing their resources into meeting viewer demand needs in the genre.
Demand data is particularly useful in programming decisions, for instance, in deciding the best release strategy for shows in a competitive market. The insights into the popularity of a show as well as its scalability, help executives make better decisions regarding the ideal airing time. The momentum and longevity ratings of "Brooklyn Nine-Nine" in the global market indicate that the show has been reaching a new audience across several seasons. This makes it desirable to schedule subsequent episodes during primetime hours, as a way to ensure maximum audience engagement.
Furthermore, understanding ratings on a global scale is made possible with demand data, allowing for the identification of spaces for explosive global expansion as with "Brooklyn Nine-Nine." Content executives can make informed decisions regarding franchise expansion based on franchisability data results. Metrics such as demand spikes and fan engagement support the development of clones and spin-offs to increase brand visibility across a diverse range of markets, enhancing revenue growth.
Lastly, as an entertainment executive in the business of distribution, learning about the affinity clusters, travelability, and reach of "Brooklyn Nine-Nine" amongst its fans globally, and the insights into similar titles that resonate well with its fans, can assist in identifying areas of opportunity for additional distribution partnerships. With this information at hand, distributors can explore how best to improve their current programming lineup and expand their titles to match what audiences in specific areas desire.
In conclusion, Parrot Analytics' demand data provides key insights for entertainment executives in their decision-making process. Whether it is content acquisition, content valuation, franchise development, programming decisions, or distribution, demand metrics such as momentum, travelability, reach, and ratings on a global scale provide enough data to make informed choices and position the company in its preferred niche of the industry. By focusing on show ratings and ratings of similar titles, entertainment executives can invest their resources at the right time, in the right show, with assurance that the choices are well informed.
This is Brooklyn Nine-Nine's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Brooklyn Nine-Nine travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Brooklyn Nine-Nine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Brooklyn Nine-Nine also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brooklyn Nine-Nine, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on Nov. 27, 2023, 1:01 p.m. PST using global demand datasets from Parrot Analytics for Brooklyn Nine-Nine in the United States. We provide our partners with smart SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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