The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, there are various strategic decisions you can make using demand data to inform your content acquisition, development, and distribution. To illustrate, let's examine how demand data analysis of "Bunnicula" for the month of February 2024 in the United States can help you make more informed decisions.
First, by comparing "Bunnicula's" demand to the average demand of TV shows in the United States over the last 30 days and 90 days, we can see that the demand for "Bunnicula" has been increasing recently. By leveraging Parrot Analytics' content valuation system, you can quantify the contribution of revenue that "Bunnicula" brings to your platform, which will determine how much to pay for content acquisition. Since "Bunnicula" has 3.0 times the audience demand of the average show and ranks at the 87.4th percentile in the comedy genre in the United States over the last 30 days, its value is high, and acquiring the show is highly recommended.
Further analysis of Bunnicula's Parrot Pulse measurements shows that its Travelability, Franchisability, and Reach indicators are poor, meaning that the show's potential to transcend borders, generate spin-offs and franchises, and attract a large audience may be limited. As an executive, this information should prompt you to assess how the show can be optimized to perform better in international markets and to study its spin-off potential.
By knowing the top 10 global markets where "Bunnicula" is most in-demand over the last 30 days, executives can make better decisions about how to distribute the show for a maximum audience reach. However, since "Bunnicula" has little travelability in these markets, executives need to come up with strategies to drive up its audiences and increase their interest in the show.
Finally, analyzing the year-on-year trend of Bunnicula's viewership provides insight into whether the show's demand is increasing or decreasing. You can use this data to improve the programming lineup and enable better audience retention and engagement by following the weekly trends of viewer engagement for the show. You can also use a longitudinal analysis to identify patterns in long-term audience behaviour which can be used to handle future content investment risks effectively.
Parrot Analytics' valuable data can help identify the most popular genres and talent that is resonating with viewers and produce or acquire content that meets these needs. As an executive, leveraging demand data such as this can help improve decision-making regarding content acquisitions, programming, content distribution policies, and marketing campaigns. By staying up-to-date on the latest industry trends and consumer behaviour, you can position your media company for success.
This is Bunnicula's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bunnicula travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Bunnicula is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bunnicula, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Bunnicula in the United States. We provide our partners with essential television analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.