The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand data for a TV series like "Burn Notice" can translate into making more informed content decisions, such as acquisitions, distributions, and programming decisions. In this context, demand data helps with content valuation, which aims to understand a series' worth to any platform. By leveraging Parrot Analytics' content valuation system, executives can reveal the dollar value contribution of any title to any platform in any region.
For instance, the high demand for "Burn Notice" in the United States can be leveraged to make better acquisition decisions. With demand data, it is possible to calculate the return on investment a specific title will bring to any given platform. Similarly, executives can determine how much content is worth to another streaming platform using demand data. This information helps determine how much to spend on content, which in turn, can directly impact the platform's success.
Demand data also enables executives to determine the type of content that exhibits opportunities for acquisition or production. Suppose "Burn Notice" has similar traits to a title that is currently experiencing high demand. In that case, this information can guide executives to acquire, produce, or develop similar content that audiences might find appealing. Furthermore, understanding the global appeal of a title, as evidenced by the demand in different regions, can guide executives in creating optimal release strategies and pricing.
Additionally, executives can leverage demand data to retain subscribers by selecting titles that best cater to their current audience's preferences, as well as to acquire new subscribers by finding titles that can attract a new audience. This is critical in the era of over-the-top streaming services, where many players are competing for users' attention. Having access to data that informs acquisition and retention strategies can directly impact a platform's success.
Finally, demand data can reveal a show's long-term potential, as well as provide insights into its potential for franchise or spin-off opportunities. In the case of "Burn Notice," its longevity and momentum are outstanding, which means it has sustained audience demand over time and is growing at a fast pace. Moreover, its franchisability, spin-off potential is good, which is an exciting opportunity for content creators and distributors.
In conclusion, demand data is a powerful tool that can assist entertainment executives in making informed content decisions. Understanding the demand for a TV series like "Burn Notice" can guide platform success, enable better acquisition and retention strategies, and uncover opportunities for franchise or spin-off potential. Leveraging demand data can help executives take data-driven actions and remain competitive in the era of over-the-top streaming services.
This is Burn Notice's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Burn Notice travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for USA Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Burn Notice, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been modified on Sept. 4, 2023, 2 p.m. PST using tv demand metrics from Parrot Analytics for Burn Notice in the United States. We provide our partners with smart media industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.