The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive, you're likely always looking for ways to make more informed content and acquisition decisions, whether it's determining how much to spend on content or selecting the right platform for distribution. One way you can make more informed decisions is by leveraging demand data, which can help you measure audience interest in a show or movie.
For example, let's take a look at "Buzz Lightyear Of Star Command." In the United States, the show has excellent demand, with 4.2 times the audience demand of the average show over the last 30 days. This is a valuable insight for content valuation for any potential acquirers, as it suggests that the show has a high market value. Furthermore, its demand over the last 90 days suggests that the show has been on a decreasing trend, indicating that a new strategy for promoting and marketing the show could be considered to stimulate demand, retention, and/or growth.
Another valuable insight from this analysis is understanding the audience appeal of "Buzz Lightyear Of Star Command" compared to other titles in the Comedy genre. It ranks at the 90.3rd percentile in March, performing better than the vast majority of Comedy titles in the United States. Additionally, insights into which other shows "Buzz Lightyear Of Star Command" fans are watching provides information on audience preferences, suggesting potential acquisition or licensing of similar content.
Also of note is that a show's global performance can be measured by examining six different dimensions. This type of information provides executives with an overall understanding of the success of a specific show. For example, the fact that "Buzz Lightyear Of Star Command" has poor travelability and franchisability are insights that could influence decisions around international production, marketing or partnerships. However, the good ratings for momentum and longevity demonstrate that the show has a strong and established fanbase that will benefit the content's lifespan on specific or multiple streaming platforms.
Furthermore, by examining demand trends in the top ten global markets for "Buzz Lightyear Of Star Command," which outperforms the demand of the average TV show in each of these markets, executives can gain insights into where the show is most popular and plan strategic distribution or licensing deals accordingly.
In summary, this analysis of "Buzz Lightyear Of Star Command" shows how demand data can help TV executives make more informed content, acquisition, distribution, or programming decisions. It enables experts working in the industry to assess potential shows, better understand the appetite for specific genres, find new opportunity markets for content distribution, and inform decision-making around global expansion, among many other factors. Using demand data to inform strategies can help broadcasters, platforms, studios, and other companies make more informed choices in a highly competitive market.
This is Buzz Lightyear Of Star Command's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Buzz Lightyear Of Star Command travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Buzz Lightyear Of Star Command.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Buzz Lightyear Of Star Command from partners like abc.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Buzz Lightyear Of Star Command? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Buzz Lightyear Of Star Command. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Buzz Lightyear Of Star Command), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Buzz Lightyear Of Star Command, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Buzz Lightyear Of Star Command is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buzz Lightyear Of Star Command, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Buzz Lightyear Of Star Command in the United States. We provide our partners with valuable television series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.